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[null,"關於此範本"]
[null,"使用此範本來建立通路行銷預算。"]
[null,"在表格中輸入每月的預計銷售額和其他詳細資料。"]
[null,"系統將會自動計算總計並更新走勢圖。"]
[null,"附註： "]
[null,"[通路行銷預算] 工作表的 A 欄提供其他指示。此文字已刻意隱藏。若要移除文字，請選取欄 A，然後選取 [刪除]。若要取消隱藏文字，請選取 A 欄，然後變更字型色彩。"]
[null,"若要深入了解表格，請在表格內按 SHIFT 然後按 F10，選取 [表格] 選項，然後選取 [替代文字]。"]

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[]
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["在 [人事] 表格 (從右側儲存格開始) 中輸入詳細資料。表格結尾會自動計算每月的人事總計，而儲存格 Q9 則為年度總計。儲存格 S9 中的走勢圖會更新。下一個指示在儲存格 A10。","人事項目","率","月份 1","月份 2","月份 3","月份 4","月份 5","月份 6","月份 7","月份 8","月份 9","月份 10","月份 11","月份 12"]
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[null,"人力資源 - 人數",5,{"$f":"+$C$6","v":5},5,5,5,5,5,5,5,5,5,5,5]
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[null,"佣金",{"v":1E-3,"d":"0.10%"},{"$f":"D3*$C$8","v":0.75},{"v":0.2,"d":"0.20"},{"v":0.5,"d":"0.50"},{"v":1.5,"d":"1.50"},{"v":1.2,"d":"1.20"},{"v":1.5,"d":"1.50"},{"v":1.5,"d":"1.50"},{"v":1.8,"d":"1.80"},{"v":2,"d":"2.00"},{"v":2,"d":"2.00"},{"v":2,"d":"2.00"},{"v":2,"d":"2.00"},null,{"$f":"SUM(通路行銷預算!$D8:$O8)","v":{"v":16.950000000000003,"d":"16.95"}}]
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[null,"電話行銷 (直接銷售的百分比)",null,{"v":1,"d":"100%"},{"v":0.5,"d":"50%"},{"v":0.5,"d":"50%"},{"v":0.5,"d":"50%"},{"v":0.5,"d":"50%"},{"v":0.5,"d":"50%"},{"v":0.5,"d":"50%"},{"v":0.5,"d":"50%"},{"v":0.5,"d":"50%"},{"v":0.5,"d":"50%"},{"v":0.5,"d":"50%"},{"v":0.5,"d":"50%"}]
[null,"人力資源 - 人數",3,{"$f":"$C$13*D12","v":3},1.5,1.5,1.5,1.5,1.5,1.5,1.5,1.5,1.5,1.5,1.5,null,{"$f":"SUM(通路行銷預算!$D13:$O13)","v":{"v":19.5,"d":"19.50"}}]
[null,"基礎建設支援",null,25,10,25,10,25,10,25,10,25,10,25,10,null,{"$f":"SUM(通路行銷預算!$D14:$O14)","v":{"v":210,"d":"210.00"}}]
[null,"佣金",{"v":1E-3,"d":"0.10%"},{"$f":"$C$15*D3*D11*D12","v":0.75},{"v":0.1,"d":"0.10"},{"v":0.1875,"d":"0.19"},{"v":0.30000000000000004,"d":"0.30"},{"v":0.198,"d":"0.20"},{"v":0.1875,"d":"0.19"},{"v":0.15000000000000002,"d":"0.15"},{"v":0.09000000000000001,"d":"0.09"},0.05,0.05,0.05,0.05,null,{"$f":"SUM(通路行銷預算!$D15:$O15)","v":{"v":2.163,"d":"2.16"}}]
[null,"訓練",null,25,10,25,10,25,10,25,10,25,10,25,10,null,{"$f":"SUM(通路行銷預算!$D16:$O16)","v":{"v":210,"d":"210.00"}}]
[null,"電話行銷總計 NT$(000)",null,{"$f":"SUM(D13:D16)","v":53.75},{"$f":"SUM(E13:E16)","v":{"v":21.6,"d":"21.60"}},{"$f":"SUM(F13:F16)","v":{"v":51.6875,"d":"51.69"}},{"v":21.8,"d":"21.80"},{"v":51.698,"d":"51.70"},{"v":21.6875,"d":"21.69"},51.65,21.59,51.55,21.55,51.55,21.55,null,{"$f":"SUM(Q13:Q16)","v":{"v":441.663,"d":"441.66"}}]
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[null,"網際網路行銷 (直接銷售的百分比)",null,{"v":0.25,"d":"25%"},{"v":0.25,"d":"25%"},{"v":0.25,"d":"25%"},{"v":0.25,"d":"25%"},{"v":0.25,"d":"25%"},{"v":0.25,"d":"25%"},{"v":0.25,"d":"25%"},{"v":0.25,"d":"25%"},{"v":0.25,"d":"25%"},{"v":0.25,"d":"25%"},{"v":0.25,"d":"25%"},{"v":0.25,"d":"25%"}]
[null,"人力資源 - 人數",1,{"$f":"$C$20*D19","v":0.25},0.25,0.25,0.25,0.25,0.25,0.25,0.25,0.25,0.25,0.25,0.25,null,{"$f":"SUM(通路行銷預算!$D20:$O20)","v":{"v":3,"d":"3.00"}}]
[null,"網站開發 (一次性成本)",null,500,{"$nulls":12},{"$f":"SUM(通路行銷預算!$D21:$O21)","v":{"v":500,"d":"500.00"}}]
[null,"網站託管",null,10,10,10,10,10,10,10,10,10,10,10,10,null,{"$f":"SUM(通路行銷預算!$D22:$O22)","v":{"v":120,"d":"120.00"}}]
[null,"支援與維護",null,25,{"$nulls":9},25,null,null,{"$f":"SUM(通路行銷預算!$D23:$O23)","v":{"v":50,"d":"50.00"}}]
[null,"Facebook",null,null,100,null,100,null,100,null,100,null,100,null,100,null,{"$f":"SUM(通路行銷預算!$D24:$O24)","v":{"v":600,"d":"600.00"}}]
[null,"Twitter",null,100,null,100,null,100,null,100,null,100,null,100,null,null,{"$f":"SUM(通路行銷預算!$D25:$O25)","v":{"v":600,"d":"600.00"}}]
[null,"YouTube",null,null,100,null,100,100,{"$nulls":3},100,100,null,100,null,{"$f":"SUM(通路行銷預算!$D26:$O26)","v":{"v":600,"d":"600.00"}}]
[null,"網際網路行銷總計 NT$(000)",null,{"$f":"SUM(D20:D23)","v":535.25},10.25,10.25,10.25,10.25,10.25,10.25,10.25,10.25,10.25,35.25,10.25,null,{"$f":"SUM(Q20:Q23)","v":{"v":673,"d":"673.00"}}]
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[null,"直效行銷郵件 (直接銷售的百分比)"]
[null,"人力資源 - 成本",{"$nulls":14},{"$f":"SUM(通路行銷預算!$D30:$O30)","v":{"v":0,"d":"0.00"}}]
[null,"材料",null,1000,1000,1000,1000,1000,1000,1000,1000,1000,1000,1000,1000,null,{"$f":"SUM(通路行銷預算!$D31:$O31)","v":{"v":12000,"d":"12,000.00"}}]
[null,"郵資",null,250,250,250,250,250,250,250,250,250,250,250,250,null,{"$f":"SUM(通路行銷預算!$D32:$O32)","v":{"v":3000,"d":"3,000.00"}}]
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[null,"折扣",{"v":0.1,"d":"10.00%"},{"$f":"D3*D36*$C$40","v":{"v":7.5,"d":"7.50"}},{"v":2,"d":"2.00"},{"v":5,"d":"5.00"},{"v":15,"d":"15.00"},{"v":12,"d":"12.00"},{"v":15,"d":"15.00"},{"v":15,"d":"15.00"},{"v":18,"d":"18.00"},{"v":20,"d":"20.00"},{"v":20,"d":"20.00"},{"v":20,"d":"20.00"},{"v":20,"d":"20.00"},null,{"$f":"SUM(通路行銷預算!$D40:$O40)","v":{"v":169.5,"d":"169.50"}}]
[null,"佣金 (代理商銷售額的百分比)",{"v":0.1,"d":"10.00%"},{"$f":"D3*D36*$C$41","v":{"v":7.5,"d":"7.50"}},{"v":2,"d":"2.00"},{"v":5,"d":"5.00"},{"v":15,"d":"15.00"},{"v":12,"d":"12.00"},{"v":15,"d":"15.00"},{"v":15,"d":"15.00"},{"v":18,"d":"18.00"},{"v":20,"d":"20.00"},{"v":20,"d":"20.00"},{"v":20,"d":"20.00"},{"v":20,"d":"20.00"},null,{"$f":"SUM(通路行銷預算!$D41:$O41)","v":{"v":169.5,"d":"169.50"}}]
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[null,"通訊",null,50,50,50,50,50,50,50,50,50,50,50,50,null,{"$f":"SUM(通路行銷預算!$D45:$O45)","v":{"v":600,"d":"600.00"}}]
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[null,"促銷",null,{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},null,{"$f":"SUM(經銷商[[#This Row],[月份 1]:[月份 12]])","v":{"v":7200,"d":"7,200.00"}}]
[null,"佣金/折扣 (經銷商銷售額的百分比)",{"v":0.15,"d":"15.00%"},{"$f":"D3*D44*$C$48","v":0},0,0,0,0,33.75,45,108,120,120,120,120,null,{"$f":"SUM(經銷商[[#This Row],[月份 1]:[月份 12]])","v":666.75}]
[null,"經銷商總計 NT$(000)",null,{"$f":"SUM(D45:D48)","v":{"v":900,"d":"900.00"}},{"$f":"SUM(E45:E48)","v":{"v":900,"d":"900.00"}},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},933.75,{"v":945,"d":"945.00"},{"v":1008,"d":"1,008.00"},{"v":1020,"d":"1,020.00"},{"v":1020,"d":"1,020.00"},{"v":1020,"d":"1,020.00"},{"v":1020,"d":"1,020.00"},null,{"$f":"SUM(Q45:Q48)","v":{"v":11466.75,"d":"11,466.75"}}]
[null,"零售項目","率","月份 1","月份 2","月份 3","月份 4","月份 5","月份 6","月份 7","月份 8","月份 9","月份 10","月份 11","月份 12"]
[null,"零售商 (總銷售額的百分比)",null,{"v":0,"d":"0%"},{"v":0,"d":"0%"},{"v":0.25,"d":"25%"},{"v":0.6,"d":"60%"},{"v":0.67,"d":"67%"},{"v":0.6,"d":"60%"},{"v":0.6,"d":"60%"},{"v":0.5,"d":"50%"},{"v":0.3,"d":"30%"},{"v":0.3,"d":"30%"},{"v":0.3,"d":"30%"},{"v":0.3,"d":"30%"}]
[null,"通訊",null,50,50,50,50,50,50,50,50,50,50,50,50]
[null,"訓練",null,{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},null,{"$f":"SUM(通路行銷預算!$D52:$O52)","v":{"v":600,"d":"600.00"}}]
[null,"促銷",null,{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},null,{"$f":"SUM(通路行銷預算!$D53:$O53)","v":{"v":3000,"d":"3,000.00"}}]
[null,"佣金/折扣 (零售額的百分比)",{"v":0.1,"d":"10.00%"},{"$f":"D3*D51*$C$55","v":0},0,12.5,90,80.4,90,90,90,60,60,60,60,null,{"$f":"SUM(通路行銷預算!$D55:$O55)","v":{"v":692.9,"d":"692.90"}}]
[null,"零售商總計 NT$(000)",null,{"$f":"SUM(D52:D55)","v":{"v":900,"d":"900.00"}},{"$f":"SUM(E52:E55)","v":{"v":900,"d":"900.00"}},{"v":912.5,"d":"912.50"},{"v":990,"d":"990.00"},{"v":980.4,"d":"980.40"},{"v":990,"d":"990.00"},{"v":990,"d":"990.00"},{"v":990,"d":"990.00"},{"v":960,"d":"960.00"},{"v":960,"d":"960.00"},{"v":960,"d":"960.00"},{"v":960,"d":"960.00"},null,{"$f":"SUM(Q53:Q55)","v":{"v":4292.9,"d":"4,292.90"}}]
[null,"客戶獲取與忠誠度 (CAR) 項目","率","月份 1","月份 2","月份 3","月份 4","月份 5","月份 6","月份 7","月份 8","月份 9","月份 10","月份 11","月份 12"]
[null,"客戶獲取與忠誠度 (CAR)"]
[null,"人力資源",null,50,50,50,50,50,50,50,50,50,50,50,50,null,{"$f":"SUM(通路行銷預算!$D59:$O59)","v":{"v":600,"d":"600.00"}}]
[null,"通訊",null,{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},null,{"$f":"SUM(通路行銷預算!$D60:$O60)","v":{"v":3000,"d":"3,000.00"}}]
[null,"促銷/折價券",null,600,600,600,600,600,600,600,600,600,600,600,600,null,{"$f":"SUM(通路行銷預算!$D61:$O61)","v":{"v":7200,"d":"7,200.00"}}]
[null,"CAR 總計 NT$(000)",null,{"$f":"SUM(D59:D61)","v":{"v":900,"d":"900.00"}},{"$f":"SUM(E59:E61)","v":{"v":900,"d":"900.00"}},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},null,{"$f":"SUM(Q59:Q61)","v":{"v":10800,"d":"10,800.00"}}]
[null,"其他支出項目","率","月份 1","月份 2","月份 3","月份 4","月份 5","月份 6","月份 7","月份 8","月份 9","月份 10","月份 11","月份 12"]
[null,"其他費用"]
[null,"差旅",null,50,50,50,50,50,50,50,50,50,50,50,50,null,{"$f":"SUM(通路行銷預算!$D65:$O65)","v":{"v":600,"d":"600.00"}}]
[null,"基礎建設 (電腦、電話等等)",null,{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},null,{"$f":"SUM(通路行銷預算!$D66:$O66)","v":{"v":3000,"d":"3,000.00"}}]
[null,"通路支援",null,600,600,600,600,600,600,600,600,600,600,600,600,null,{"$f":"SUM(通路行銷預算!$D67:$O67)","v":{"v":7200,"d":"7,200.00"}}]
[null,"其他支出總計 NT$(000)",null,{"$f":"SUM(D65:D67)","v":{"v":900,"d":"900.00"}},{"$f":"SUM(E65:E67)","v":{"v":900,"d":"900.00"}},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},null,{"$f":"SUM(Q65:Q67)","v":{"v":10800,"d":"10,800.00"}}]
[]
[null,"總行銷預算：",null,{"$f":"SUM(D34,代理商與經紀商[[#Totals],[月份 1]],經銷商[[#Totals],[月份 1]],零售商[[#Totals],[月份 1]],汽車[[#Totals],[月份 1]],其他支出[[#Totals],[月份 1]])","v":{"v":6354,"d":"6,354.00"}},{"$f":"SUM(其他支出[[#Totals],[月份 2]],汽車[[#Totals],[月份 2]],零售商[[#Totals],[月份 2]],經銷商[[#Totals],[月份 2]],代理商與經紀商[[#Totals],[月份 2]],E34)","v":{"v":5785.85,"d":"5,785.85"}},{"$f":"SUM(其他支出[[#Totals],[月份 3]],汽車[[#Totals],[月份 3]],零售商[[#Totals],[月份 3]],經銷商[[#Totals],[月份 3]],代理商與經紀商[[#Totals],[月份 3]],F34)","v":{"v":5834.4375,"d":"5,834.44"}},{"$f":"SUM(其他支出[[#Totals],[月份 4]],汽車[[#Totals],[月份 4]],零售商[[#Totals],[月份 4]],經銷商[[#Totals],[月份 4]],代理商與經紀商[[#Totals],[月份 4]],G34)","v":{"v":5902.05,"d":"5,902.05"}},{"$f":"SUM(其他支出[[#Totals],[月份 5]],汽車[[#Totals],[月份 5]],零售商[[#Totals],[月份 5]],經銷商[[#Totals],[月份 5]],代理商與經紀商[[#Totals],[月份 5]],H34)","v":{"v":5916.348,"d":"5,916.35"}},{"$f":"SUM(其他支出[[#Totals],[月份 6]],汽車[[#Totals],[月份 6]],零售商[[#Totals],[月份 6]],經銷商[[#Totals],[月份 6]],代理商與經紀商[[#Totals],[月份 6]],I34)","v":{"v":5935.6875,"d":"5,935.69"}},{"$f":"SUM(其他支出[[#Totals],[月份 7]],汽車[[#Totals],[月份 7]],零售商[[#Totals],[月份 7]],經銷商[[#Totals],[月份 7]],代理商與經紀商[[#Totals],[月份 7]],J34)","v":{"v":5976.9,"d":"5,976.90"}},{"$f":"SUM(其他支出[[#Totals],[月份 8]],汽車[[#Totals],[月份 8]],零售商[[#Totals],[月份 8]],經銷商[[#Totals],[月份 8]],代理商與經紀商[[#Totals],[月份 8]],K34)","v":{"v":6015.84,"d":"6,015.84"}},{"$f":"SUM(其他支出[[#Totals],[月份 9]],汽車[[#Totals],[月份 9]],零售商[[#Totals],[月份 9]],經銷商[[#Totals],[月份 9]],代理商與經紀商[[#Totals],[月份 9]],L34)","v":{"v":6031.8,"d":"6,031.80"}},{"$f":"SUM(其他支出[[#Totals],[月份 10]],汽車[[#Totals],[月份 10]],零售商[[#Totals],[月份 10]],經銷商[[#Totals],[月份 10]],代理商與經紀商[[#Totals],[月份 10]],M34)","v":{"v":6001.8,"d":"6,001.80"}},{"$f":"SUM(其他支出[[#Totals],[月份 11]],汽車[[#Totals],[月份 11]],零售商[[#Totals],[月份 11]],經銷商[[#Totals],[月份 11]],代理商與經紀商[[#Totals],[月份 11]],N34)","v":{"v":6056.8,"d":"6,056.80"}},{"$f":"SUM(其他支出[[#Totals],[月份 12]],汽車[[#Totals],[月份 12]],零售商[[#Totals],[月份 12]],經銷商[[#Totals],[月份 12]],代理商與經紀商[[#Totals],[月份 12]],O34)","v":{"v":6001.8,"d":"6,001.80"}},null,{"$f":"Q72","v":{"v":0,"d":"0.00"}}]