{"text_format":"3","workbook":"xlsx","n_sheets":1,"sheets":["客戶獲利分析"],"not_rendered":{"charts":1,"images":1,"defined_names":1},"read":"whole","date_system":"1900"}

{"sheet":"客戶獲利分析","index":0,"n_rows":42,"n_cols":7,"rows_kept":42}
[{"$nulls":6}," "]
[null,"公司名稱"]
[null,"客戶獲利分析"]
[null," 準備日期：[輸入日期]"]
[]
[null,null,"市場名稱 1","市場名稱 2","市場名稱 3","整體"]
[]
[null,"客戶活動"]
[]
[null,"活躍客戶數量 - 期初",5,8,8,{"$f":"SUM(C10:E10)","v":21}]
[null,"新增客戶數量",2,4,4,{"$f":"SUM(C11:E11)","v":10}]
[null,"損失/終止客戶數量",1,2,2,5]
[null,"活躍客戶數量 - 期末",{"$f":"C10+C11-C12","v":6},{"$f":"D10+D11-D12","v":10},10,26]
[]
[null,"獲利分析"]
[]
[null,"各市場收益",{"v":1500000,"d":"NT$1,500,000.00"},{"v":1800000,"d":"NT$1,800,000.00"},{"v":2500000,"d":"NT$2,500,000.00"},{"$f":"SUM(C17:E17)","v":{"v":5800000,"d":"NT$5,800,000.00"}}]
[null,"加權",{"$f":"C17/$F$17","v":{"v":0.25862068965517243,"d":"26%"}},{"$f":"D17/$F$17","v":{"v":0.3103448275862069,"d":"31%"}},{"v":0.43103448275862066,"d":"43%"}]
[]
[null,"銷售成本"]
[]
[null,"持續服務與支援成本",{"v":1000000,"d":"NT$1,000,000.00"},{"v":1400000,"d":"NT$1,400,000.00"},{"v":1400000,"d":"NT$1,400,000.00"},{"$f":"SUM(C22:E22)","v":{"v":3800000,"d":"NT$3,800,000.00"}}]
[null,"其他直接客戶成本",{"v":200000,"d":"NT$200,000.00"},{"v":100000,"d":"NT$100,000.00"},{"v":100000,"d":"NT$100,000.00"},{"$f":"SUM(C23:E23)","v":{"v":400000,"d":"NT$400,000.00"}}]
[null,"總銷售成本",{"$f":"SUM(C22:C23)","v":{"v":1200000,"d":"NT$1,200,000.00"}},{"$f":"SUM(D22:D23)","v":{"v":1500000,"d":"NT$1,500,000.00"}},{"v":1500000,"d":"NT$1,500,000.00"},{"v":4200000,"d":"NT$4,200,000.00"}]
[null,"毛利",{"$f":"C17-C24","v":{"v":300000,"d":"NT$300,000.00"}},{"$f":"D17-D24","v":{"v":300000,"d":"NT$300,000.00"}},{"v":1000000,"d":"NT$1,000,000.00"},{"v":1600000,"d":"NT$1,600,000.00"}]
[null,"加權",{"$f":"C25/$F$25","v":{"v":0.1875,"d":"19%"}},{"$f":"D25/$F$25","v":{"v":0.1875,"d":"19%"}},{"v":0.625,"d":"63%"}]
[]
[null,"獲取成本"]
[]
[null,"直接客戶獲取",{"v":105000,"d":"NT$105,000.00"},{"v":120000,"d":"NT$120,000.00"},{"v":235000,"d":"NT$235,000.00"},{"$f":"SUM(C30:E30)","v":{"v":460000,"d":"NT$460,000.00"}}]
[null,"客戶行銷",{"v":150000,"d":"NT$150,000.00"},{"v":125000,"d":"NT$125,000.00"},{"v":275000,"d":"NT$275,000.00"},{"$f":"SUM(C31:E31)","v":{"v":550000,"d":"NT$550,000.00"}}]
[null,"客戶終止",{"v":35000,"d":"NT$35,000.00"},{"v":10000,"d":"NT$10,000.00"},{"v":140000,"d":"NT$140,000.00"},{"v":185000,"d":"NT$185,000.00"}]
[null,"總獲取成本",{"$f":"SUM(C30:C32)","v":{"v":290000,"d":"NT$290,000.00"}},{"$f":"SUM(D30:D32)","v":{"v":255000,"d":"NT$255,000.00"}},{"v":650000,"d":"NT$650,000.00"},{"v":1195000,"d":"NT$1,195,000.00"}]
[null,"各市場客戶獲利",{"$f":"C25-C33","v":{"v":10000,"d":"NT$10,000.00"}},{"$f":"D25-D33","v":{"v":45000,"d":"NT$45,000.00"}},{"v":350000,"d":"NT$350,000.00"},{"v":405000,"d":"NT$405,000.00"}]
[null,"加權",{"$f":"C34/$F$34","v":{"v":0.024691358024691357,"d":"2%"}},{"$f":"D34/$F$34","v":{"v":0.1111111111111111,"d":"11%"}},{"v":0.8641975308641975,"d":"86%"}]
[]
[null,"每個市場的摘要計量"]
[]
[null,"每獲取一位客戶的平均成本",{"$f":"C30/C11","v":{"v":52500,"d":"NT$52,500.00"}},{"$f":"D30/D11","v":{"v":30000,"d":"NT$30,000.00"}},{"v":58750,"d":"NT$58,750.00"},{"$f":"F30/F11","v":{"v":46000,"d":"NT$46,000.00"}}]
[null,"每位活躍客戶的平均行銷成本",{"$f":"C31/C13","v":{"v":25000,"d":"NT$25,000.00"}},{"$f":"D31/D13","v":{"v":12500,"d":"NT$12,500.00"}},{"v":27500,"d":"NT$27,500.00"},{"v":21153.846153846152,"d":"NT$21,153.85"}]
[null,"每終止一位客戶的平均成本",{"$f":"C32/C12","v":{"v":35000,"d":"NT$35,000.00"}},{"$f":"D32/D12","v":{"v":5000,"d":"NT$5,000.00"}},{"v":70000,"d":"NT$70,000.00"},{"v":37000,"d":"NT$37,000.00"}]
[null,"每位客戶的平均獲益 (損失)",{"$f":"C34/C13","v":{"v":1666.6666666666667,"d":"NT$1,666.67"}},{"$f":"D34/D13","v":{"v":4500,"d":"NT$4,500.00"}},{"v":35000,"d":"NT$35,000.00"},{"v":15576.923076923076,"d":"NT$15,576.92"}]