{"text_format":"3","workbook":"xlsx","n_sheets":2,"sheets":["Start","Buget marketing canal"],"not_rendered":{"images":1,"defined_names":1},"read":"whole","date_system":"1900"}

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[null,"DESPRE ACEST ȘABLON"]
[null,"Utilizați acest șablon pentru a crea un Buget marketing canal."]
[null,"Introduceți Vânzările anticipate pentru fiecare lună și alte detalii în tabele."]
[null,"Totalurile sunt calculate automat și diagramele sparkline sunt actualizate."]
[null,"Notă: "]
[null,"Instrucțiuni suplimentare sunt furnizate în coloana A din foaia de lucru BUGET MARKETING CANAL Acest text a fost ascuns intenționat. Pentru a elimina textul, selectați coloana A, apoi DELETE. Pentru a reafișa textul, selectați coloana A, apoi schimbați culoarea de font."]
[null,"Pentru a afla mai multe despre tabele, apăsați SHIFT, apoi F10 într-un tabel, selectați opțiunea TABEL, apoi selectați TEXT ALTERNATIV."]

{"sheet":"Buget marketing canal","index":1,"n_rows":70,"n_cols":17,"rows_kept":70,"merged":[[0,1,0,19],[1,16,1,19],[2,16,2,19],[4,16,4,19],[5,16,5,19],[35,16,35,19],[36,16,36,19],[37,16,37,19],[38,16,38,19],[39,16,39,19],[40,16,40,19],[41,16,41,17]]}
[]
[null," ","Tarif","Luna 1","Luna 2","Luna 3","Luna 4","Luna 5","Luna 6","Luna 7","Luna 8","Luna 9","Luna 10","Luna 11","Luna 12",null,"Total"]
[null,"TOTAL VÂNZĂRI ANTICIPATE (000) lei"," ",750,200,500,{"v":1500,"d":"1,500"},{"v":1200,"d":"1,200"},{"v":1500,"d":"1,500"},{"v":1500,"d":"1,500"},{"v":1800,"d":"1,800"},{"v":2000,"d":"2,000"},{"v":2000,"d":"2,000"},{"v":2000,"d":"2,000"},{"v":2000,"d":"2,000"},null,{"$f":"SUM(D3:O3)","v":{"v":16950,"d":"16,950"}}]
["Introduceți detaliile în tabelul Personal începând cu celula de la dreapta. Totalul pentru Personal pentru fiecare lună este calculat automat la sfârșitul tabelului, iar Totalul anual în celula Q9. Diagrama sparkline este actualizată în celula S9. Următoarea instrucțiune se află în celula A10.","Total personal","Tarif","Luna 1","Luna 2","Luna 3","Luna 4","Luna 5","Luna 6","Luna 7","Luna 8","Luna 9","Luna 10","Luna 11","Luna 12"]
[null,"PERSONAL (PROCENT DIN TOTALUL VÂNZĂRILOR)",null,{"$f":"D11+D36+D44+D51","v":{"v":1.1,"d":"110%"}},{"v":1.1,"d":"110%"},{"$f":"F11+F36+F44+F51","v":{"v":1.1,"d":"110%"}},{"v":1.1,"d":"110%"},{"v":1.1,"d":"110%"},{"v":1.1,"d":"110%"},{"v":1.1,"d":"110%"},{"v":1.1,"d":"110%"},{"v":0.8500000000000001,"d":"85%"},{"v":0.8500000000000001,"d":"85%"},{"v":0.8500000000000001,"d":"85%"},{"v":0.8500000000000001,"d":"85%"}]
[null,"Resurse umane - numărul de angajați",5,{"$f":"+$C$6","v":5},5,5,5,5,5,5,5,5,5,5,5]
[null,"Resurse umane - costuri",null,{"$f":"$C$6*D6","v":{"v":25,"d":"25.00"}},{"v":25,"d":"25.00"},{"v":25,"d":"25.00"},{"v":25,"d":"25.00"},{"v":25,"d":"25.00"},{"v":25,"d":"25.00"},{"v":25,"d":"25.00"},{"v":25,"d":"25.00"},{"v":25,"d":"25.00"},{"v":25,"d":"25.00"},{"v":25,"d":"25.00"},{"v":25,"d":"25.00"},null,{"$f":"SUM('Buget marketing canal'!$D7:$O7)","v":{"v":300,"d":"300.00"}}]
[null,"Comision",{"v":1E-3,"d":"0.10%"},{"$f":"D3*$C$8","v":0.75},{"v":0.2,"d":"0.20"},{"v":0.5,"d":"0.50"},{"v":1.5,"d":"1.50"},{"v":1.2,"d":"1.20"},{"v":1.5,"d":"1.50"},{"v":1.5,"d":"1.50"},{"v":1.8,"d":"1.80"},{"v":2,"d":"2.00"},{"v":2,"d":"2.00"},{"v":2,"d":"2.00"},{"v":2,"d":"2.00"},null,{"$f":"SUM('Buget marketing canal'!$D8:$O8)","v":{"v":16.950000000000003,"d":"16.95"}}]
[null,"Total personal (000) lei",null,{"$f":"SUM(D7:D8)","v":25.75},{"$f":"SUM(E7:E8)","v":{"v":25.2,"d":"25.20"}},{"v":25.5,"d":"25.50"},{"v":26.5,"d":"26.50"},{"v":26.2,"d":"26.20"},{"v":26.5,"d":"26.50"},{"v":26.5,"d":"26.50"},{"v":26.8,"d":"26.80"},{"v":27,"d":"27.00"},{"v":27,"d":"27.00"},{"v":27,"d":"27.00"},{"v":27,"d":"27.00"},null,{"$f":"SUM(Q7:Q8)","v":316.95}]
[null,"ELEMENTE DE MARKETING DIRECT","Tarif","Luna 1","Luna 2","Luna 3","Luna 4","Luna 5","Luna 6","Luna 7","Luna 8","Luna 9","Luna 10","Luna 11","Luna 12"]
[null,"MARKETING DIRECT (PROCENT DIN TOTALUL VÂNZĂRILOR)",null,{"v":1,"d":"100%"},{"v":1,"d":"100%"},{"v":0.75,"d":"75%"},{"v":0.4,"d":"40%"},{"v":0.33,"d":"33%"},{"v":0.25,"d":"25%"},{"v":0.2,"d":"20%"},{"v":0.1,"d":"10%"},{"v":0.05,"d":"5%"},{"v":0.05,"d":"5%"},{"v":0.05,"d":"5%"},{"v":0.05,"d":"5%"}]
[null,"Telemarketing (procent din vânzările directe)",null,{"v":1,"d":"100%"},{"v":0.5,"d":"50%"},{"v":0.5,"d":"50%"},{"v":0.5,"d":"50%"},{"v":0.5,"d":"50%"},{"v":0.5,"d":"50%"},{"v":0.5,"d":"50%"},{"v":0.5,"d":"50%"},{"v":0.5,"d":"50%"},{"v":0.5,"d":"50%"},{"v":0.5,"d":"50%"},{"v":0.5,"d":"50%"}]
[null,"Resurse umane - numărul de angajați",3,{"$f":"$C$13*D12","v":3},1.5,1.5,1.5,1.5,1.5,1.5,1.5,1.5,1.5,1.5,1.5,null,{"$f":"SUM('Buget marketing canal'!$D13:$O13)","v":{"v":19.5,"d":"19.50"}}]
[null,"Suport infrastructură",null,25,10,25,10,25,10,25,10,25,10,25,10,null,{"$f":"SUM('Buget marketing canal'!$D14:$O14)","v":{"v":210,"d":"210.00"}}]
[null,"Comision",{"v":1E-3,"d":"0.10%"},{"$f":"$C$15*D3*D11*D12","v":0.75},{"v":0.1,"d":"0.10"},{"v":0.1875,"d":"0.19"},{"v":0.30000000000000004,"d":"0.30"},{"v":0.198,"d":"0.20"},{"v":0.1875,"d":"0.19"},{"v":0.15000000000000002,"d":"0.15"},{"v":0.09000000000000001,"d":"0.09"},0.05,0.05,0.05,0.05,null,{"$f":"SUM('Buget marketing canal'!$D15:$O15)","v":{"v":2.163,"d":"2.16"}}]
[null,"Instruire",null,25,10,25,10,25,10,25,10,25,10,25,10,null,{"$f":"SUM('Buget marketing canal'!$D16:$O16)","v":{"v":210,"d":"210.00"}}]
[null,"Total telemarketing (000) lei",null,{"$f":"SUM(D13:D16)","v":53.75},{"$f":"SUM(E13:E16)","v":{"v":21.6,"d":"21.60"}},{"$f":"SUM(F13:F16)","v":{"v":51.6875,"d":"51.69"}},{"v":21.8,"d":"21.80"},{"v":51.698,"d":"51.70"},{"v":21.6875,"d":"21.69"},51.65,21.59,51.55,21.55,51.55,21.55,null,{"$f":"SUM(Q13:Q16)","v":{"v":441.663,"d":"441.66"}}]
[null,"ELEMENTE MARKETING PE INTERNET","Tarif","Luna 1","Luna 2","Luna 3","Luna 4","Luna 5","Luna 6","Luna 7","Luna 8","Luna 9","Luna 10","Luna 11","Luna 12"]
[null,"MARKETING PE INTERNET (PROCENT DIN VÂNZĂRILE DIRECTE)",null,{"v":0.25,"d":"25%"},{"v":0.25,"d":"25%"},{"v":0.25,"d":"25%"},{"v":0.25,"d":"25%"},{"v":0.25,"d":"25%"},{"v":0.25,"d":"25%"},{"v":0.25,"d":"25%"},{"v":0.25,"d":"25%"},{"v":0.25,"d":"25%"},{"v":0.25,"d":"25%"},{"v":0.25,"d":"25%"},{"v":0.25,"d":"25%"}]
[null,"Resurse umane - Număr de angajați",1,{"$f":"$C$20*D19","v":0.25},0.25,0.25,0.25,0.25,0.25,0.25,0.25,0.25,0.25,0.25,0.25,null,{"$f":"SUM('Buget marketing canal'!$D20:$O20)","v":{"v":3,"d":"3.00"}}]
[null,"Dezvoltare site web (cost unic)",null,500,{"$nulls":12},{"$f":"SUM('Buget marketing canal'!$D21:$O21)","v":{"v":500,"d":"500.00"}}]
[null,"Găzduire",null,10,10,10,10,10,10,10,10,10,10,10,10,null,{"$f":"SUM('Buget marketing canal'!$D22:$O22)","v":{"v":120,"d":"120.00"}}]
[null,"Asistență și întreținere",null,25,{"$nulls":9},25,null,null,{"$f":"SUM('Buget marketing canal'!$D23:$O23)","v":{"v":50,"d":"50.00"}}]
[null,"Facebook",null,null,100,null,100,null,100,null,100,null,100,null,100,null,{"$f":"SUM('Buget marketing canal'!$D24:$O24)","v":{"v":600,"d":"600.00"}}]
[null,"Twitter",null,100,null,100,null,100,null,100,null,100,null,100,null,null,{"$f":"SUM('Buget marketing canal'!$D25:$O25)","v":{"v":600,"d":"600.00"}}]
[null,"YouTube",null,null,100,null,100,100,{"$nulls":3},100,100,null,100,null,{"$f":"SUM('Buget marketing canal'!$D26:$O26)","v":{"v":600,"d":"600.00"}}]
[null,"Total Marketing pe internet (000) lei",null,{"$f":"SUM(D20:D23)","v":535.25},10.25,10.25,10.25,10.25,10.25,10.25,10.25,10.25,10.25,35.25,10.25,null,{"$f":"SUM(Q20:Q23)","v":{"v":673,"d":"673.00"}}]
[null,"ELEMENTE DE CORESPONDENȚĂ DIRECTĂ","Tarif","Luna 1","Luna 2","Luna 3","Luna 4","Luna 5","Luna 6","Luna 7","Luna 8","Luna 9","Luna 10","Luna 11","Luna 12"]
[null,"CORESPONDENȚĂ DIRECTĂ (PROCENT DIN VÂNZĂRILE DIRECTE)"]
[null,"Resurse umane - Cost",{"$nulls":14},{"$f":"SUM('Buget marketing canal'!$D30:$O30)","v":{"v":0,"d":"0.00"}}]
[null,"Material",null,1000,1000,1000,1000,1000,1000,1000,1000,1000,1000,1000,1000,null,{"$f":"SUM('Buget marketing canal'!$D31:$O31)","v":{"v":12000,"d":"12,000.00"}}]
[null,"Cheltuieli cu poșta",null,250,250,250,250,250,250,250,250,250,250,250,250,null,{"$f":"SUM('Buget marketing canal'!$D32:$O32)","v":{"v":3000,"d":"3,000.00"}}]
[null,"Total corespondență directă (000) lei",null,{"$f":"SUM(D30:D32)","v":{"v":1250,"d":"1,250.00"}},{"$f":"SUM(E30:E32)","v":{"v":1250,"d":"1,250.00"}},{"v":1250,"d":"1,250.00"},{"v":1250,"d":"1,250.00"},{"v":1250,"d":"1,250.00"},{"v":1250,"d":"1,250.00"},{"v":1250,"d":"1,250.00"},{"v":1250,"d":"1,250.00"},{"v":1250,"d":"1,250.00"},{"v":1250,"d":"1,250.00"},{"v":1250,"d":"1,250.00"},{"v":1250,"d":"1,250.00"},null,{"$f":"SUM(Q30:Q32)","v":{"v":15000,"d":"15,000.00"}}]
[null,"Total Marketing direct (000) lei",null,{"$f":"SUM(CorespondențăDirectă[[#Totals],[Luna 1]],MarketingPeInternet[[#Totals],[Luna 1]],MarketingDirect[[#Totals],[Luna 1]])","v":{"v":1839,"d":"1,839.00"}},{"$f":"SUM(CorespondențăDirectă[[#Totals],[Luna 2]],MarketingPeInternet[[#Totals],[Luna 2]],MarketingDirect[[#Totals],[Luna 2]])","v":{"v":1281.85,"d":"1,281.85"}},{"$f":"SUM(CorespondențăDirectă[[#Totals],[Luna 3]],MarketingPeInternet[[#Totals],[Luna 3]],MarketingDirect[[#Totals],[Luna 3]])","v":{"v":1311.9375,"d":"1,311.94"}},{"$f":"SUM(CorespondențăDirectă[[#Totals],[Luna 4]],MarketingPeInternet[[#Totals],[Luna 4]],MarketingDirect[[#Totals],[Luna 4]])","v":{"v":1282.05,"d":"1,282.05"}},{"$f":"SUM(CorespondențăDirectă[[#Totals],[Luna 5]],MarketingPeInternet[[#Totals],[Luna 5]],MarketingDirect[[#Totals],[Luna 5]])","v":{"v":1311.948,"d":"1,311.95"}},{"$f":"SUM(CorespondențăDirectă[[#Totals],[Luna 6]],MarketingPeInternet[[#Totals],[Luna 6]],MarketingDirect[[#Totals],[Luna 6]])","v":{"v":1281.9375,"d":"1,281.94"}},{"$f":"SUM(CorespondențăDirectă[[#Totals],[Luna 7]],MarketingPeInternet[[#Totals],[Luna 7]],MarketingDirect[[#Totals],[Luna 7]])","v":{"v":1311.9,"d":"1,311.90"}},{"$f":"SUM(CorespondențăDirectă[[#Totals],[Luna 8]],MarketingPeInternet[[#Totals],[Luna 8]],MarketingDirect[[#Totals],[Luna 8]])","v":{"v":1281.84,"d":"1,281.84"}},{"$f":"SUM(CorespondențăDirectă[[#Totals],[Luna 9]],MarketingPeInternet[[#Totals],[Luna 9]],MarketingDirect[[#Totals],[Luna 9]])","v":{"v":1311.8,"d":"1,311.80"}},{"$f":"SUM(CorespondențăDirectă[[#Totals],[Luna 10]],MarketingPeInternet[[#Totals],[Luna 10]],MarketingDirect[[#Totals],[Luna 10]])","v":{"v":1281.8,"d":"1,281.80"}},{"$f":"SUM(CorespondențăDirectă[[#Totals],[Luna 11]],MarketingPeInternet[[#Totals],[Luna 11]],MarketingDirect[[#Totals],[Luna 11]])","v":{"v":1336.8,"d":"1,336.80"}},{"$f":"SUM(CorespondențăDirectă[[#Totals],[Luna 12]],MarketingPeInternet[[#Totals],[Luna 12]],MarketingDirect[[#Totals],[Luna 12]])","v":{"v":1281.8,"d":"1,281.80"}},null,{"$f":"SUM(Q33,Q27,Q17,Q9)","v":{"v":16431.613,"d":"16,431.61"}}]
[null,"ELEMENTE AGENT/BROKER","Tarif","Luna 1","Luna 2","Luna 3","Luna 4","Luna 5","Luna 6","Luna 7","Luna 8","Luna 9","Luna 10","Luna 11","Luna 12"]
[null,"AGENT/BROKER (PROCENT DIN TOTALUL VÂNZĂRILOR)",null,{"v":0.1,"d":"10%"},{"v":0.1,"d":"10%"},{"v":0.1,"d":"10%"},{"v":0.1,"d":"10%"},{"v":0.1,"d":"10%"},{"v":0.1,"d":"10%"},{"v":0.1,"d":"10%"},{"v":0.1,"d":"10%"},{"v":0.1,"d":"10%"},{"v":0.1,"d":"10%"},{"v":0.1,"d":"10%"},{"v":0.1,"d":"10%"}]
[null,"Comunicare",null,50,50,50,50,50,50,50,50,50,50,50,50,null,{"$f":"SUM('Buget marketing canal'!$D37:$O37)","v":{"v":600,"d":"600.00"}}]
[null,"Instruire",null,{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},null,{"$f":"SUM('Buget marketing canal'!$D38:$O38)","v":{"v":3000,"d":"3,000.00"}}]
[null,"Promoții",null,{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},null,{"$f":"SUM('Buget marketing canal'!$D39:$O39)","v":{"v":7200,"d":"7,200.00"}}]
[null,"Reduceri",{"v":0.1,"d":"10.00%"},{"$f":"D3*D36*$C$40","v":{"v":7.5,"d":"7.50"}},{"v":2,"d":"2.00"},{"v":5,"d":"5.00"},{"v":15,"d":"15.00"},{"v":12,"d":"12.00"},{"v":15,"d":"15.00"},{"v":15,"d":"15.00"},{"v":18,"d":"18.00"},{"v":20,"d":"20.00"},{"v":20,"d":"20.00"},{"v":20,"d":"20.00"},{"v":20,"d":"20.00"},null,{"$f":"SUM('Buget marketing canal'!$D40:$O40)","v":{"v":169.5,"d":"169.50"}}]
[null,"Comision (procent din vânzările agentului)",{"v":0.1,"d":"10.00%"},{"$f":"D3*D36*$C$41","v":{"v":7.5,"d":"7.50"}},{"v":2,"d":"2.00"},{"v":5,"d":"5.00"},{"v":15,"d":"15.00"},{"v":12,"d":"12.00"},{"v":15,"d":"15.00"},{"v":15,"d":"15.00"},{"v":18,"d":"18.00"},{"v":20,"d":"20.00"},{"v":20,"d":"20.00"},{"v":20,"d":"20.00"},{"v":20,"d":"20.00"},null,{"$f":"SUM('Buget marketing canal'!$D41:$O41)","v":{"v":169.5,"d":"169.50"}}]
[null,"Total agent/broker (000) lei",null,{"$f":"SUM(D37:D41)","v":{"v":915,"d":"915.00"}},{"$f":"SUM(E37:E41)","v":{"v":904,"d":"904.00"}},{"v":910,"d":"910.00"},{"v":930,"d":"930.00"},{"v":924,"d":"924.00"},{"v":930,"d":"930.00"},{"v":930,"d":"930.00"},{"v":936,"d":"936.00"},{"v":940,"d":"940.00"},{"v":940,"d":"940.00"},{"v":940,"d":"940.00"},{"v":940,"d":"940.00"},null,{"$f":"SUM(Q37:Q41)","v":{"v":11139,"d":"11,139.00"}}]
[null,"ELEMENTE DE DISTRIBUITORI","Tarif","Luna 1","Luna 2","Luna 3","Luna 4","Luna 5","Luna 6","Luna 7","Luna 8","Luna 9","Luna 10","Luna 11","Luna 12"]
[null,"DISTRIBUITORI (PROCENT DIN TOTALUL VÂNZĂRILOR)",null,{"v":0,"d":"0%"},{"v":0,"d":"0%"},{"v":0,"d":"0%"},{"v":0,"d":"0%"},{"v":0,"d":"0%"},{"v":0.15,"d":"15%"},{"v":0.2,"d":"20%"},{"v":0.4,"d":"40%"},{"v":0.4,"d":"40%"},{"v":0.4,"d":"40%"},{"v":0.4,"d":"40%"},{"v":0.4,"d":"40%"}]
[null,"Comunicare",null,50,50,50,50,50,50,50,50,50,50,50,50,null,{"$f":"SUM('Buget marketing canal'!$D45:$O45)","v":{"v":600,"d":"600.00"}}]
[null,"Instruire",null,{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},null,{"$f":"SUM(Distribuitori[[#This Row],[Luna 1]:[Luna 12]])","v":{"v":3000,"d":"3,000.00"}}]
[null,"Promoții",null,{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},null,{"$f":"SUM(Distribuitori[[#This Row],[Luna 1]:[Luna 12]])","v":{"v":7200,"d":"7,200.00"}}]
[null,"Comision/reduceri (procent din vânzările distribuitorilor)",{"v":0.15,"d":"15.00%"},{"$f":"D3*D44*$C$48","v":0},0,0,0,0,33.75,45,108,120,120,120,120,null,{"$f":"SUM(Distribuitori[[#This Row],[Luna 1]:[Luna 12]])","v":666.75}]
[null,"Total distribuitor (000) lei",null,{"$f":"SUM(D45:D48)","v":{"v":900,"d":"900.00"}},{"$f":"SUM(E45:E48)","v":{"v":900,"d":"900.00"}},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},933.75,{"v":945,"d":"945.00"},{"v":1008,"d":"1,008.00"},{"v":1020,"d":"1,020.00"},{"v":1020,"d":"1,020.00"},{"v":1020,"d":"1,020.00"},{"v":1020,"d":"1,020.00"},null,{"$f":"SUM(Q45:Q48)","v":{"v":11466.75,"d":"11,466.75"}}]
[null,"ELEMENTE DE VÂNZARE CU AMĂNUNTUL","Tarif","Luna 1","Luna 2","Luna 3","Luna 4","Luna 5","Luna 6","Luna 7","Luna 8","Luna 9","Luna 10","Luna 11","Luna 12"]
[null,"RETAILER (PROCENT DIN TOTALUL VÂNZĂRILOR)",null,{"v":0,"d":"0%"},{"v":0,"d":"0%"},{"v":0.25,"d":"25%"},{"v":0.6,"d":"60%"},{"v":0.67,"d":"67%"},{"v":0.6,"d":"60%"},{"v":0.6,"d":"60%"},{"v":0.5,"d":"50%"},{"v":0.3,"d":"30%"},{"v":0.3,"d":"30%"},{"v":0.3,"d":"30%"},{"v":0.3,"d":"30%"}]
[null,"Comunicare",null,50,50,50,50,50,50,50,50,50,50,50,50]
[null,"Instruire",null,{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},null,{"$f":"SUM('Buget marketing canal'!$D52:$O52)","v":{"v":600,"d":"600.00"}}]
[null,"Promoții",null,{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},null,{"$f":"SUM('Buget marketing canal'!$D53:$O53)","v":{"v":3000,"d":"3,000.00"}}]
[null,"Comision/reduceri (procent din vânzarea cu amănuntul)",{"v":0.1,"d":"10.00%"},{"$f":"D3*D51*$C$55","v":0},0,12.5,90,80.4,90,90,90,60,60,60,60,null,{"$f":"SUM('Buget marketing canal'!$D55:$O55)","v":{"v":692.9,"d":"692.90"}}]
[null,"Total retailer (000) lei",null,{"$f":"SUM(D52:D55)","v":{"v":900,"d":"900.00"}},{"$f":"SUM(E52:E55)","v":{"v":900,"d":"900.00"}},{"v":912.5,"d":"912.50"},{"v":990,"d":"990.00"},{"v":980.4,"d":"980.40"},{"v":990,"d":"990.00"},{"v":990,"d":"990.00"},{"v":990,"d":"990.00"},{"v":960,"d":"960.00"},{"v":960,"d":"960.00"},{"v":960,"d":"960.00"},{"v":960,"d":"960.00"},null,{"$f":"SUM(Q53:Q55)","v":{"v":4292.9,"d":"4,292.90"}}]
[null,"ELEMENTE DE ACHIZIȚIE ȘI RETENȚIE PENTRU CLIENȚI (CAR)","Tarif","Luna 1","Luna 2","Luna 3","Luna 4","Luna 5","Luna 6","Luna 7","Luna 8","Luna 9","Luna 10","Luna 11","Luna 12"]
[null,"ACHIZIȚIE ȘI RETENȚIE PENTRU CLIENȚI (CAR)"]
[null,"Resurse umane",null,50,50,50,50,50,50,50,50,50,50,50,50,null,{"$f":"SUM('Buget marketing canal'!$D59:$O59)","v":{"v":600,"d":"600.00"}}]
[null,"Comunicații",null,{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},null,{"$f":"SUM('Buget marketing canal'!$D60:$O60)","v":{"v":3000,"d":"3,000.00"}}]
[null,"Promoții/Cupoane",null,600,600,600,600,600,600,600,600,600,600,600,600,null,{"$f":"SUM('Buget marketing canal'!$D61:$O61)","v":{"v":7200,"d":"7,200.00"}}]
[null,"Total CAR (000) lei",null,{"$f":"SUM(D59:D61)","v":{"v":900,"d":"900.00"}},{"$f":"SUM(E59:E61)","v":{"v":900,"d":"900.00"}},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},null,{"$f":"SUM(Q59:Q61)","v":{"v":10800,"d":"10,800.00"}}]
[null,"ALTE ELEMENTE DE CHELTUIELI","Tarif","Luna 1","Luna 2","Luna 3","Luna 4","Luna 5","Luna 6","Luna 7","Luna 8","Luna 9","Luna 10","Luna 11","Luna 12"]
[null,"ALTE CHELTUIELI"]
[null,"Călătorie",null,50,50,50,50,50,50,50,50,50,50,50,50,null,{"$f":"SUM('Buget marketing canal'!$D65:$O65)","v":{"v":600,"d":"600.00"}}]
[null,"Infrastructură (computer, telefon etc.)",null,{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},null,{"$f":"SUM('Buget marketing canal'!$D66:$O66)","v":{"v":3000,"d":"3,000.00"}}]
[null,"Suport canal",null,600,600,600,600,600,600,600,600,600,600,600,600,null,{"$f":"SUM('Buget marketing canal'!$D67:$O67)","v":{"v":7200,"d":"7,200.00"}}]
[null,"Total alte cheltuieli (000) lei",null,{"$f":"SUM(D65:D67)","v":{"v":900,"d":"900.00"}},{"$f":"SUM(E65:E67)","v":{"v":900,"d":"900.00"}},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},null,{"$f":"SUM(Q65:Q67)","v":{"v":10800,"d":"10,800.00"}}]
[]
[null,"BUGET TOTAL DE MARKETING:",null,{"$f":"SUM(D34,AgentȘiBroker[[#Totals],[Luna 1]],Distribuitori[[#Totals],[Luna 1]],Retailer[[#Totals],[Luna 1]],MAȘINĂ[[#Totals],[Luna 1]],AlteCheltuieli[[#Totals],[Luna 1]])","v":{"v":6354,"d":"6,354.00"}},{"$f":"SUM(AlteCheltuieli[[#Totals],[Luna 2]],MAȘINĂ[[#Totals],[Luna 2]],Retailer[[#Totals],[Luna 2]],Distribuitori[[#Totals],[Luna 2]],AgentȘiBroker[[#Totals],[Luna 2]],E34)","v":{"v":5785.85,"d":"5,785.85"}},{"$f":"SUM(AlteCheltuieli[[#Totals],[Luna 3]],MAȘINĂ[[#Totals],[Luna 3]],Retailer[[#Totals],[Luna 3]],Distribuitori[[#Totals],[Luna 3]],AgentȘiBroker[[#Totals],[Luna 3]],F34)","v":{"v":5834.4375,"d":"5,834.44"}},{"$f":"SUM(AlteCheltuieli[[#Totals],[Luna 4]],MAȘINĂ[[#Totals],[Luna 4]],Retailer[[#Totals],[Luna 4]],Distribuitori[[#Totals],[Luna 4]],AgentȘiBroker[[#Totals],[Luna 4]],G34)","v":{"v":5902.05,"d":"5,902.05"}},{"$f":"SUM(AlteCheltuieli[[#Totals],[Luna 5]],MAȘINĂ[[#Totals],[Luna 5]],Retailer[[#Totals],[Luna 5]],Distribuitori[[#Totals],[Luna 5]],AgentȘiBroker[[#Totals],[Luna 5]],H34)","v":{"v":5916.348,"d":"5,916.35"}},{"$f":"SUM(AlteCheltuieli[[#Totals],[Luna 6]],MAȘINĂ[[#Totals],[Luna 6]],Retailer[[#Totals],[Luna 6]],Distribuitori[[#Totals],[Luna 6]],AgentȘiBroker[[#Totals],[Luna 6]],I34)","v":{"v":5935.6875,"d":"5,935.69"}},{"$f":"SUM(AlteCheltuieli[[#Totals],[Luna 7]],MAȘINĂ[[#Totals],[Luna 7]],Retailer[[#Totals],[Luna 7]],Distribuitori[[#Totals],[Luna 7]],AgentȘiBroker[[#Totals],[Luna 7]],J34)","v":{"v":5976.9,"d":"5,976.90"}},{"$f":"SUM(AlteCheltuieli[[#Totals],[Luna 8]],MAȘINĂ[[#Totals],[Luna 8]],Retailer[[#Totals],[Luna 8]],Distribuitori[[#Totals],[Luna 8]],AgentȘiBroker[[#Totals],[Luna 8]],K34)","v":{"v":6015.84,"d":"6,015.84"}},{"$f":"SUM(AlteCheltuieli[[#Totals],[Luna 9]],MAȘINĂ[[#Totals],[Luna 9]],Retailer[[#Totals],[Luna 9]],Distribuitori[[#Totals],[Luna 9]],AgentȘiBroker[[#Totals],[Luna 9]],L34)","v":{"v":6031.8,"d":"6,031.80"}},{"$f":"SUM(AlteCheltuieli[[#Totals],[Luna 10]],MAȘINĂ[[#Totals],[Luna 10]],Retailer[[#Totals],[Luna 10]],Distribuitori[[#Totals],[Luna 10]],AgentȘiBroker[[#Totals],[Luna 10]],M34)","v":{"v":6001.8,"d":"6,001.80"}},{"$f":"SUM(AlteCheltuieli[[#Totals],[Luna 11]],MAȘINĂ[[#Totals],[Luna 11]],Retailer[[#Totals],[Luna 11]],Distribuitori[[#Totals],[Luna 11]],AgentȘiBroker[[#Totals],[Luna 11]],N34)","v":{"v":6056.8,"d":"6,056.80"}},{"$f":"SUM(AlteCheltuieli[[#Totals],[Luna 12]],MAȘINĂ[[#Totals],[Luna 12]],Retailer[[#Totals],[Luna 12]],Distribuitori[[#Totals],[Luna 12]],AgentȘiBroker[[#Totals],[Luna 12]],O34)","v":{"v":6001.8,"d":"6,001.80"}},null,{"$f":"Q72","v":{"v":0,"d":"0.00"}}]