{"text_format":"3","workbook":"xlsx","n_sheets":1,"sheets":["Analyse av kundelønnsomhet"],"not_rendered":{"charts":1,"images":1,"defined_names":1},"read":"whole","date_system":"1900"}

{"sheet":"Analyse av kundelønnsomhet","index":0,"n_rows":42,"n_cols":7,"rows_kept":42}
[{"$nulls":6}," "]
[null,"Firmanavn"]
[null,"Analyse av kundelønnsomhet"]
[null," Klargjort dato: [Angi dato]"]
[]
[null,null,"Segmentnavn 1","Segmentnavn 2","Segmentnavn 3","Totalt"]
[]
[null,"Kundeaktivitet"]
[]
[null,"Antall aktive kunder – begynnelsen av perioden",5,8,8,{"$f":"SUM(C10:E10)","v":21}]
[null,"Antall kunder som er lagt til",2,4,4,{"$f":"SUM(C11:E11)","v":10}]
[null,"Antall tapte/avsluttede kunder",1,2,2,5]
[null,"Antall aktive kunder – slutten av perioden",{"$f":"C10+C11-C12","v":6},{"$f":"D10+D11-D12","v":10},10,26]
[]
[null,"Lønnsomhetsanalyse"]
[]
[null,"Omsetning per segment",{"v":1500000,"d":"kr 1,500,000.00"},{"v":1800000,"d":"kr 1,800,000.00"},{"v":2500000,"d":"kr 2,500,000.00"},{"$f":"SUM(C17:E17)","v":{"v":5800000,"d":"kr 5,800,000.00"}}]
[null,"Vekting",{"$f":"C17/$F$17","v":{"v":0.25862068965517243,"d":"26%"}},{"$f":"D17/$F$17","v":{"v":0.3103448275862069,"d":"31%"}},{"v":0.43103448275862066,"d":"43%"}]
[]
[null,"Kostnad for salg"]
[]
[null,"Kontinuerlige tjeneste- og støttekostnader",{"v":1000000,"d":"kr 1,000,000.00"},{"v":1400000,"d":"kr 1,400,000.00"},{"v":1400000,"d":"kr 1,400,000.00"},{"$f":"SUM(C22:E22)","v":{"v":3800000,"d":"kr 3,800,000.00"}}]
[null,"Andre direkte kundekostnader",{"v":200000,"d":"kr 200,000.00"},{"v":100000,"d":"kr 100,000.00"},{"v":100000,"d":"kr 100,000.00"},{"$f":"SUM(C23:E23)","v":{"v":400000,"d":"kr 400,000.00"}}]
[null,"Totale salgskostnader",{"$f":"SUM(C22:C23)","v":{"v":1200000,"d":"kr 1,200,000.00"}},{"$f":"SUM(D22:D23)","v":{"v":1500000,"d":"kr 1,500,000.00"}},{"v":1500000,"d":"kr 1,500,000.00"},{"v":4200000,"d":"kr 4,200,000.00"}]
[null,"Dekningsbidrag",{"$f":"C17-C24","v":{"v":300000,"d":"kr 300,000.00"}},{"$f":"D17-D24","v":{"v":300000,"d":"kr 300,000.00"}},{"v":1000000,"d":"kr 1,000,000.00"},{"v":1600000,"d":"kr 1,600,000.00"}]
[null,"Vekting",{"$f":"C25/$F$25","v":{"v":0.1875,"d":"19%"}},{"$f":"D25/$F$25","v":{"v":0.1875,"d":"19%"}},{"v":0.625,"d":"63%"}]
[]
[null,"Anskaffelseskostnader"]
[]
[null,"Direkte kundeanskaffelse",{"v":105000,"d":"kr 105,000.00"},{"v":120000,"d":"kr 120,000.00"},{"v":235000,"d":"kr 235,000.00"},{"$f":"SUM(C30:E30)","v":{"v":460000,"d":"kr 460,000.00"}}]
[null,"Kundemarkedsføring",{"v":150000,"d":"kr 150,000.00"},{"v":125000,"d":"kr 125,000.00"},{"v":275000,"d":"kr 275,000.00"},{"$f":"SUM(C31:E31)","v":{"v":550000,"d":"kr 550,000.00"}}]
[null,"Kundeavslutning",{"v":35000,"d":"kr 35,000.00"},{"v":10000,"d":"kr 10,000.00"},{"v":140000,"d":"kr 140,000.00"},{"v":185000,"d":"kr 185,000.00"}]
[null,"Totale anskaffelseskostnader",{"$f":"SUM(C30:C32)","v":{"v":290000,"d":"kr 290,000.00"}},{"$f":"SUM(D30:D32)","v":{"v":255000,"d":"kr 255,000.00"}},{"v":650000,"d":"kr 650,000.00"},{"v":1195000,"d":"kr 1,195,000.00"}]
[null,"Kundelønnsomhet etter segment",{"$f":"C25-C33","v":{"v":10000,"d":"kr 10,000.00"}},{"$f":"D25-D33","v":{"v":45000,"d":"kr 45,000.00"}},{"v":350000,"d":"kr 350,000.00"},{"v":405000,"d":"kr 405,000.00"}]
[null,"Vekting",{"$f":"C34/$F$34","v":{"v":0.024691358024691357,"d":"2%"}},{"$f":"D34/$F$34","v":{"v":0.1111111111111111,"d":"11%"}},{"v":0.8641975308641975,"d":"86%"}]
[]
[null,"Sammendragsmåledata per segment"]
[]
[null,"Gjennomsnittlig pris per anskaffet kunde",{"$f":"C30/C11","v":{"v":52500,"d":"kr 52,500.00"}},{"$f":"D30/D11","v":{"v":30000,"d":"kr 30,000.00"}},{"v":58750,"d":"kr 58,750.00"},{"$f":"F30/F11","v":{"v":46000,"d":"kr 46,000.00"}}]
[null,"Gjennomsnittlig markedsføringskostnad per aktiv kunde",{"$f":"C31/C13","v":{"v":25000,"d":"kr 25,000.00"}},{"$f":"D31/D13","v":{"v":12500,"d":"kr 12,500.00"}},{"v":27500,"d":"kr 27,500.00"},{"v":21153.846153846152,"d":"kr 21,153.85"}]
[null,"Gjennomsnittlig kostnad per avsluttet kunde",{"$f":"C32/C12","v":{"v":35000,"d":"kr 35,000.00"}},{"$f":"D32/D12","v":{"v":5000,"d":"kr 5,000.00"}},{"v":70000,"d":"kr 70,000.00"},{"v":37000,"d":"kr 37,000.00"}]
[null,"Gjennomsnittlig fortjeneste (tap) per kunde",{"$f":"C34/C13","v":{"v":1666.6666666666667,"d":"kr 1,666.67"}},{"$f":"D34/D13","v":{"v":4500,"d":"kr 4,500.00"}},{"v":35000,"d":"kr 35,000.00"},{"v":15576.923076923076,"d":"kr 15,576.92"}]