{"text_format":"3","workbook":"xlsx","n_sheets":1,"sheets":["Analisis Profitabilitas Klien"],"not_rendered":{"charts":1,"images":1,"defined_names":1},"read":"whole","date_system":"1900"}

{"sheet":"Analisis Profitabilitas Klien","index":0,"n_rows":42,"n_cols":7,"rows_kept":42}
[{"$nulls":6}," "]
[null,"Nama Perusahaan"]
[null,"Analisis Profitabilitas Klien"]
[null," Tanggal Disiapkan: [Masukkan Tanggal]"]
[]
[null,null,"Nama Segmen 1","Nama Segmen 2","Nama Segmen 3","Keseluruhan"]
[]
[null,"Aktivitas Pelanggan"]
[]
[null,"Jumlah pelanggan aktif - awal periode",5,8,8,{"$f":"SUM(C10:E10)","v":21}]
[null,"Jumlah pelanggan yang bertambah",2,4,4,{"$f":"SUM(C11:E11)","v":10}]
[null,"Jumlah pelanggan yang hilang/berhenti",1,2,2,5]
[null,"Jumlah pelanggan aktif - akhir periode",{"$f":"C10+C11-C12","v":6},{"$f":"D10+D11-D12","v":10},10,26]
[]
[null,"Analisis Profitabilitas"]
[]
[null,"Pendapatan per segmen",{"v":1500000,"d":"Rp1,500,000.00"},{"v":1800000,"d":"Rp1,800,000.00"},{"v":2500000,"d":"Rp2,500,000.00"},{"$f":"SUM(C17:E17)","v":{"v":5800000,"d":"Rp5,800,000.00"}}]
[null,"Bobot",{"$f":"C17/$F$17","v":{"v":0.25862068965517243,"d":"26%"}},{"$f":"D17/$F$17","v":{"v":0.3103448275862069,"d":"31%"}},{"v":0.43103448275862066,"d":"43%"}]
[]
[null,"Biaya Penjualan"]
[]
[null,"Biaya layanan dan dukungan yang sedang berlangsung",{"v":1000000,"d":"Rp1,000,000.00"},{"v":1400000,"d":"Rp1,400,000.00"},{"v":1400000,"d":"Rp1,400,000.00"},{"$f":"SUM(C22:E22)","v":{"v":3800000,"d":"Rp3,800,000.00"}}]
[null,"Biaya pelanggan langsung lainnya",{"v":200000,"d":"Rp200,000.00"},{"v":100000,"d":"Rp100,000.00"},{"v":100000,"d":"Rp100,000.00"},{"$f":"SUM(C23:E23)","v":{"v":400000,"d":"Rp400,000.00"}}]
[null,"Total biaya penjualan",{"$f":"SUM(C22:C23)","v":{"v":1200000,"d":"Rp1,200,000.00"}},{"$f":"SUM(D22:D23)","v":{"v":1500000,"d":"Rp1,500,000.00"}},{"v":1500000,"d":"Rp1,500,000.00"},{"v":4200000,"d":"Rp4,200,000.00"}]
[null,"Margin kotor",{"$f":"C17-C24","v":{"v":300000,"d":"Rp300,000.00"}},{"$f":"D17-D24","v":{"v":300000,"d":"Rp300,000.00"}},{"v":1000000,"d":"Rp1,000,000.00"},{"v":1600000,"d":"Rp1,600,000.00"}]
[null,"Bobot",{"$f":"C25/$F$25","v":{"v":0.1875,"d":"19%"}},{"$f":"D25/$F$25","v":{"v":0.1875,"d":"19%"}},{"v":0.625,"d":"63%"}]
[]
[null,"Biaya Akuisisi"]
[]
[null,"Akuisisi pelanggan langsung",{"v":105000,"d":"Rp105,000.00"},{"v":120000,"d":"Rp120,000.00"},{"v":235000,"d":"Rp235,000.00"},{"$f":"SUM(C30:E30)","v":{"v":460000,"d":"Rp460,000.00"}}]
[null,"Pemasaran pelanggan",{"v":150000,"d":"Rp150,000.00"},{"v":125000,"d":"Rp125,000.00"},{"v":275000,"d":"Rp275,000.00"},{"$f":"SUM(C31:E31)","v":{"v":550000,"d":"Rp550,000.00"}}]
[null,"Penghentian pelanggan",{"v":35000,"d":"Rp35,000.00"},{"v":10000,"d":"Rp10,000.00"},{"v":140000,"d":"Rp140,000.00"},{"v":185000,"d":"Rp185,000.00"}]
[null,"Total biaya akuisisi",{"$f":"SUM(C30:C32)","v":{"v":290000,"d":"Rp290,000.00"}},{"$f":"SUM(D30:D32)","v":{"v":255000,"d":"Rp255,000.00"}},{"v":650000,"d":"Rp650,000.00"},{"v":1195000,"d":"Rp1,195,000.00"}]
[null,"Laba pelanggan berdasarkan segmen",{"$f":"C25-C33","v":{"v":10000,"d":"Rp10,000.00"}},{"$f":"D25-D33","v":{"v":45000,"d":"Rp45,000.00"}},{"v":350000,"d":"Rp350,000.00"},{"v":405000,"d":"Rp405,000.00"}]
[null,"Bobot",{"$f":"C34/$F$34","v":{"v":0.024691358024691357,"d":"2%"}},{"$f":"D34/$F$34","v":{"v":0.1111111111111111,"d":"11%"}},{"v":0.8641975308641975,"d":"86%"}]
[]
[null,"Metrik Ringkasan per Segmen"]
[]
[null,"Rata-rata biaya per pelanggan yang diperoleh",{"$f":"C30/C11","v":{"v":52500,"d":"Rp52,500.00"}},{"$f":"D30/D11","v":{"v":30000,"d":"Rp30,000.00"}},{"v":58750,"d":"Rp58,750.00"},{"$f":"F30/F11","v":{"v":46000,"d":"Rp46,000.00"}}]
[null,"Rata-rata biaya pemasaran per pelanggan aktif",{"$f":"C31/C13","v":{"v":25000,"d":"Rp25,000.00"}},{"$f":"D31/D13","v":{"v":12500,"d":"Rp12,500.00"}},{"v":27500,"d":"Rp27,500.00"},{"v":21153.846153846152,"d":"Rp21,153.85"}]
[null,"Rata-rata biaya per pelanggan yang berhenti",{"$f":"C32/C12","v":{"v":35000,"d":"Rp35,000.00"}},{"$f":"D32/D12","v":{"v":5000,"d":"Rp5,000.00"}},{"v":70000,"d":"Rp70,000.00"},{"v":37000,"d":"Rp37,000.00"}]
[null,"Laba rata-rata (rugi) per pelanggan",{"$f":"C34/C13","v":{"v":1666.6666666666667,"d":"Rp1,666.67"}},{"$f":"D34/D13","v":{"v":4500,"d":"Rp4,500.00"}},{"v":35000,"d":"Rp35,000.00"},{"v":15576.923076923076,"d":"Rp15,576.92"}]