{"text_format":"3","workbook":"xlsx","n_sheets":2,"sheets":["Démarrer","Budget des canaux marketing"],"not_rendered":{"images":1,"defined_names":1},"read":"whole","date_system":"1900"}

{"sheet":"Démarrer","index":0,"n_rows":7,"n_cols":2,"rows_kept":7}
[null,"À PROPOS DE CE MODÈLE"]
[null,"Utilisez ce modèle pour créer un Budget des canaux marketing."]
[null,"Entrez les ventes mensuelles prévues et les autres détails dans les tableaux."]
[null,"Le calcul des totaux et la mise à jour des graphiques sparkline sont automatiques."]
[null,"Remarque : "]
[null,"Des instructions supplémentaires sont disponibles dans la colonne A de la feuille de calcul BUDGET DES CANAUX MARKETING. Ce texte a été intentionnellement masqué. Pour supprimer le texte, sélectionnez la colonne A et choisissez SUPPRIMER. Pour afficher le texte, sélectionnez la colonne A et changez la couleur de la police."]
[null,"Pour en savoir plus sur les tableaux, appuyez sur MAJ, puis sur F10 sur un tableau, et sélectionnez ensuite l’option TEXTE DE REMPLACEMENT."]

{"sheet":"Budget des canaux marketing","index":1,"n_rows":70,"n_cols":17,"rows_kept":70,"merged":[[0,1,0,19],[1,16,1,19],[2,16,2,19],[4,16,4,19],[5,16,5,19],[35,16,35,19],[36,16,36,19],[37,16,37,19],[38,16,38,19],[39,16,39,19],[40,16,40,19],[41,16,41,17]]}
[]
[null," ","Taux","Mois 1","Mois 2","Mois 3","Mois 4","Mois 5","Mois 6","Mois 7","Mois 8","Mois 9","Mois 10","Mois 11","Mois 12",null,"Total"]
[null,"TOTAL DES VENTES PRÉVUES : (000) €"," ",750,200,500,{"v":1500,"d":"1,500"},{"v":1200,"d":"1,200"},{"v":1500,"d":"1,500"},{"v":1500,"d":"1,500"},{"v":1800,"d":"1,800"},{"v":2000,"d":"2,000"},{"v":2000,"d":"2,000"},{"v":2000,"d":"2,000"},{"v":2000,"d":"2,000"},null,{"$f":"SUM(D3:O3)","v":{"v":16950,"d":"16,950"}}]
["Entrez les détails dans le tableau Personnel, à partir de la cellule de droite. Le total mensuel relatif au personnel apparaît automatiquement à la fin de tableau, et le total annuel dans la cellule Q9. Le graphique sparkline est mis à jour dans la cellule F9. Les prochaines instructions figurent dans la cellule A10.","Personnel","Taux","Mois 1","Mois 2","Mois 3","Mois 4","Mois 5","Mois 6","Mois 7","Mois 8","Mois 9","Mois 10","Mois 11","Mois 12"]
[null,"PERSONNEL (% DES VENTES TOTALES)",null,{"$f":"D11+D36+D44+D51","v":{"v":1.1,"d":"110%"}},{"v":1.1,"d":"110%"},{"$f":"F11+F36+F44+F51","v":{"v":1.1,"d":"110%"}},{"v":1.1,"d":"110%"},{"v":1.1,"d":"110%"},{"v":1.1,"d":"110%"},{"v":1.1,"d":"110%"},{"v":1.1,"d":"110%"},{"v":0.8500000000000001,"d":"85%"},{"v":0.8500000000000001,"d":"85%"},{"v":0.8500000000000001,"d":"85%"},{"v":0.8500000000000001,"d":"85%"}]
[null,"Ressources humaines - Effectifs",5,{"$f":"+$C$6","v":5},5,5,5,5,5,5,5,5,5,5,5]
[null,"Ressources humaines - Coût",null,{"$f":"$C$6*D6","v":{"v":25,"d":"25.00"}},{"v":25,"d":"25.00"},{"v":25,"d":"25.00"},{"v":25,"d":"25.00"},{"v":25,"d":"25.00"},{"v":25,"d":"25.00"},{"v":25,"d":"25.00"},{"v":25,"d":"25.00"},{"v":25,"d":"25.00"},{"v":25,"d":"25.00"},{"v":25,"d":"25.00"},{"v":25,"d":"25.00"},null,{"$f":"SUM('Budget des canaux marketing'!$D7:$O7)","v":{"v":300,"d":"300.00"}}]
[null,"Commission",{"v":1E-3,"d":"0.10%"},{"$f":"D3*$C$8","v":0.75},{"v":0.2,"d":"0.20"},{"v":0.5,"d":"0.50"},{"v":1.5,"d":"1.50"},{"v":1.2,"d":"1.20"},{"v":1.5,"d":"1.50"},{"v":1.5,"d":"1.50"},{"v":1.8,"d":"1.80"},{"v":2,"d":"2.00"},{"v":2,"d":"2.00"},{"v":2,"d":"2.00"},{"v":2,"d":"2.00"},null,{"$f":"SUM('Budget des canaux marketing'!$D8:$O8)","v":{"v":16.950000000000003,"d":"16.95"}}]
[null,"Total personnel : (000) €",null,{"$f":"SUM(D7:D8)","v":25.75},{"$f":"SUM(E7:E8)","v":{"v":25.2,"d":"25.20"}},{"v":25.5,"d":"25.50"},{"v":26.5,"d":"26.50"},{"v":26.2,"d":"26.20"},{"v":26.5,"d":"26.50"},{"v":26.5,"d":"26.50"},{"v":26.8,"d":"26.80"},{"v":27,"d":"27.00"},{"v":27,"d":"27.00"},{"v":27,"d":"27.00"},{"v":27,"d":"27.00"},null,{"$f":"SUM(Q7:Q8)","v":316.95}]
[null,"ARTICLES MARKETING DIRECT","Taux","Mois 1","Mois 2","Mois 3","Mois 4","Mois 5","Mois 6","Mois 7","Mois 8","Mois 9","Mois 10","Mois 11","Mois 12"]
[null,"MARKETING DIRECT (% DES VENTES TOTALES)",null,{"v":1,"d":"100%"},{"v":1,"d":"100%"},{"v":0.75,"d":"75%"},{"v":0.4,"d":"40%"},{"v":0.33,"d":"33%"},{"v":0.25,"d":"25%"},{"v":0.2,"d":"20%"},{"v":0.1,"d":"10%"},{"v":0.05,"d":"5%"},{"v":0.05,"d":"5%"},{"v":0.05,"d":"5%"},{"v":0.05,"d":"5%"}]
[null,"Télémarketing (% des ventes directes)",null,{"v":1,"d":"100%"},{"v":0.5,"d":"50%"},{"v":0.5,"d":"50%"},{"v":0.5,"d":"50%"},{"v":0.5,"d":"50%"},{"v":0.5,"d":"50%"},{"v":0.5,"d":"50%"},{"v":0.5,"d":"50%"},{"v":0.5,"d":"50%"},{"v":0.5,"d":"50%"},{"v":0.5,"d":"50%"},{"v":0.5,"d":"50%"}]
[null,"Ressources humaines - Effectifs",3,{"$f":"$C$13*D12","v":3},1.5,1.5,1.5,1.5,1.5,1.5,1.5,1.5,1.5,1.5,1.5,null,{"$f":"SUM('Budget des canaux marketing'!$D13:$O13)","v":{"v":19.5,"d":"19.50"}}]
[null,"Prise en charge de l’infrastructure",null,25,10,25,10,25,10,25,10,25,10,25,10,null,{"$f":"SUM('Budget des canaux marketing'!$D14:$O14)","v":{"v":210,"d":"210.00"}}]
[null,"Commission",{"v":1E-3,"d":"0.10%"},{"$f":"$C$15*D3*D11*D12","v":0.75},{"v":0.1,"d":"0.10"},{"v":0.1875,"d":"0.19"},{"v":0.30000000000000004,"d":"0.30"},{"v":0.198,"d":"0.20"},{"v":0.1875,"d":"0.19"},{"v":0.15000000000000002,"d":"0.15"},{"v":0.09000000000000001,"d":"0.09"},0.05,0.05,0.05,0.05,null,{"$f":"SUM('Budget des canaux marketing'!$D15:$O15)","v":{"v":2.163,"d":"2.16"}}]
[null,"Formation",null,25,10,25,10,25,10,25,10,25,10,25,10,null,{"$f":"SUM('Budget des canaux marketing'!$D16:$O16)","v":{"v":210,"d":"210.00"}}]
[null,"Total télémarketing : (000) €",null,{"$f":"SUM(D13:D16)","v":53.75},{"$f":"SUM(E13:E16)","v":{"v":21.6,"d":"21.60"}},{"$f":"SUM(F13:F16)","v":{"v":51.6875,"d":"51.69"}},{"v":21.8,"d":"21.80"},{"v":51.698,"d":"51.70"},{"v":21.6875,"d":"21.69"},51.65,21.59,51.55,21.55,51.55,21.55,null,{"$f":"SUM(Q13:Q16)","v":{"v":441.663,"d":"441.66"}}]
[null,"ARTICLES MARKETING INTERNET","Taux","Mois 1","Mois 2","Mois 3","Mois 4","Mois 5","Mois 6","Mois 7","Mois 8","Mois 9","Mois 10","Mois 11","Mois 12"]
[null,"MARKETING INTERNET (% DES VENTES DIRECTES)",null,{"v":0.25,"d":"25%"},{"v":0.25,"d":"25%"},{"v":0.25,"d":"25%"},{"v":0.25,"d":"25%"},{"v":0.25,"d":"25%"},{"v":0.25,"d":"25%"},{"v":0.25,"d":"25%"},{"v":0.25,"d":"25%"},{"v":0.25,"d":"25%"},{"v":0.25,"d":"25%"},{"v":0.25,"d":"25%"},{"v":0.25,"d":"25%"}]
[null,"Ressources humaines : Effectifs",1,{"$f":"$C$20*D19","v":0.25},0.25,0.25,0.25,0.25,0.25,0.25,0.25,0.25,0.25,0.25,0.25,null,{"$f":"SUM('Budget des canaux marketing'!$D20:$O20)","v":{"v":3,"d":"3.00"}}]
[null,"Développement du site web (coût ponctuel)",null,500,{"$nulls":12},{"$f":"SUM('Budget des canaux marketing'!$D21:$O21)","v":{"v":500,"d":"500.00"}}]
[null,"Hébergement",null,10,10,10,10,10,10,10,10,10,10,10,10,null,{"$f":"SUM('Budget des canaux marketing'!$D22:$O22)","v":{"v":120,"d":"120.00"}}]
[null,"Support et maintenance",null,25,{"$nulls":9},25,null,null,{"$f":"SUM('Budget des canaux marketing'!$D23:$O23)","v":{"v":50,"d":"50.00"}}]
[null,"Facebook",null,null,100,null,100,null,100,null,100,null,100,null,100,null,{"$f":"SUM('Budget des canaux marketing'!$D24:$O24)","v":{"v":600,"d":"600.00"}}]
[null,"Twitter",null,100,null,100,null,100,null,100,null,100,null,100,null,null,{"$f":"SUM('Budget des canaux marketing'!$D25:$O25)","v":{"v":600,"d":"600.00"}}]
[null,"YouTube",null,null,100,null,100,100,{"$nulls":3},100,100,null,100,null,{"$f":"SUM('Budget des canaux marketing'!$D26:$O26)","v":{"v":600,"d":"600.00"}}]
[null,"Total marketing Internet : (000) €",null,{"$f":"SUM(D20:D23)","v":535.25},10.25,10.25,10.25,10.25,10.25,10.25,10.25,10.25,10.25,35.25,10.25,null,{"$f":"SUM(Q20:Q23)","v":{"v":673,"d":"673.00"}}]
[null,"ARTICLES PUBLIPOSTAGE","Taux","Mois 1","Mois 2","Mois 3","Mois 4","Mois 5","Mois 6","Mois 7","Mois 8","Mois 9","Mois 10","Mois 11","Mois 12"]
[null,"PUBLIPOSTAGE (% DES VENTES DIRECTES)"]
[null,"Ressources humaines : Coût",{"$nulls":14},{"$f":"SUM('Budget des canaux marketing'!$D30:$O30)","v":{"v":0,"d":"0.00"}}]
[null,"Matériel",null,1000,1000,1000,1000,1000,1000,1000,1000,1000,1000,1000,1000,null,{"$f":"SUM('Budget des canaux marketing'!$D31:$O31)","v":{"v":12000,"d":"12,000.00"}}]
[null,"Affranchissement",null,250,250,250,250,250,250,250,250,250,250,250,250,null,{"$f":"SUM('Budget des canaux marketing'!$D32:$O32)","v":{"v":3000,"d":"3,000.00"}}]
[null,"Total publipostage - (000) €",null,{"$f":"SUM(D30:D32)","v":{"v":1250,"d":"1,250.00"}},{"$f":"SUM(E30:E32)","v":{"v":1250,"d":"1,250.00"}},{"v":1250,"d":"1,250.00"},{"v":1250,"d":"1,250.00"},{"v":1250,"d":"1,250.00"},{"v":1250,"d":"1,250.00"},{"v":1250,"d":"1,250.00"},{"v":1250,"d":"1,250.00"},{"v":1250,"d":"1,250.00"},{"v":1250,"d":"1,250.00"},{"v":1250,"d":"1,250.00"},{"v":1250,"d":"1,250.00"},null,{"$f":"SUM(Q30:Q32)","v":{"v":15000,"d":"15,000.00"}}]
[null,"Total marketing direct : (000) €",null,{"$f":"SUM(Publipostage[[#Totals],[Mois 1]],Marketing_Internet[[#Totals],[Mois 1]],Marketing_direct[[#Totals],[Mois 1]])","v":{"v":1839,"d":"1,839.00"}},{"$f":"SUM(Publipostage[[#Totals],[Mois 2]],Marketing_Internet[[#Totals],[Mois 2]],Marketing_direct[[#Totals],[Mois 2]])","v":{"v":1281.85,"d":"1,281.85"}},{"$f":"SUM(Publipostage[[#Totals],[Mois 3]],Marketing_Internet[[#Totals],[Mois 3]],Marketing_direct[[#Totals],[Mois 3]])","v":{"v":1311.9375,"d":"1,311.94"}},{"$f":"SUM(Publipostage[[#Totals],[Mois 4]],Marketing_Internet[[#Totals],[Mois 4]],Marketing_direct[[#Totals],[Mois 4]])","v":{"v":1282.05,"d":"1,282.05"}},{"$f":"SUM(Publipostage[[#Totals],[Mois 5]],Marketing_Internet[[#Totals],[Mois 5]],Marketing_direct[[#Totals],[Mois 5]])","v":{"v":1311.948,"d":"1,311.95"}},{"$f":"SUM(Publipostage[[#Totals],[Mois 6]],Marketing_Internet[[#Totals],[Mois 6]],Marketing_direct[[#Totals],[Mois 6]])","v":{"v":1281.9375,"d":"1,281.94"}},{"$f":"SUM(Publipostage[[#Totals],[Mois 7]],Marketing_Internet[[#Totals],[Mois 7]],Marketing_direct[[#Totals],[Mois 7]])","v":{"v":1311.9,"d":"1,311.90"}},{"$f":"SUM(Publipostage[[#Totals],[Mois 8]],Marketing_Internet[[#Totals],[Mois 8]],Marketing_direct[[#Totals],[Mois 8]])","v":{"v":1281.84,"d":"1,281.84"}},{"$f":"SUM(Publipostage[[#Totals],[Mois 9]],Marketing_Internet[[#Totals],[Mois 9]],Marketing_direct[[#Totals],[Mois 9]])","v":{"v":1311.8,"d":"1,311.80"}},{"$f":"SUM(Publipostage[[#Totals],[Mois 10]],Marketing_Internet[[#Totals],[Mois 10]],Marketing_direct[[#Totals],[Mois 10]])","v":{"v":1281.8,"d":"1,281.80"}},{"$f":"SUM(Publipostage[[#Totals],[Mois 11]],Marketing_Internet[[#Totals],[Mois 11]],Marketing_direct[[#Totals],[Mois 11]])","v":{"v":1336.8,"d":"1,336.80"}},{"$f":"SUM(Publipostage[[#Totals],[Mois 12]],Marketing_Internet[[#Totals],[Mois 12]],Marketing_direct[[#Totals],[Mois 12]])","v":{"v":1281.8,"d":"1,281.80"}},null,{"$f":"SUM(Q33,Q27,Q17,Q9)","v":{"v":16431.613,"d":"16,431.61"}}]
[null,"ARTICLES AGENT/COURTIER","Taux","Mois 1","Mois 2","Mois 3","Mois 4","Mois 5","Mois 6","Mois 7","Mois 8","Mois 9","Mois 10","Mois 11","Mois 12"]
[null,"AGENT/COURTIER (% DES VENTES TOTALES)",null,{"v":0.1,"d":"10%"},{"v":0.1,"d":"10%"},{"v":0.1,"d":"10%"},{"v":0.1,"d":"10%"},{"v":0.1,"d":"10%"},{"v":0.1,"d":"10%"},{"v":0.1,"d":"10%"},{"v":0.1,"d":"10%"},{"v":0.1,"d":"10%"},{"v":0.1,"d":"10%"},{"v":0.1,"d":"10%"},{"v":0.1,"d":"10%"}]
[null,"Communication",null,50,50,50,50,50,50,50,50,50,50,50,50,null,{"$f":"SUM('Budget des canaux marketing'!$D37:$O37)","v":{"v":600,"d":"600.00"}}]
[null,"Formation",null,{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},null,{"$f":"SUM('Budget des canaux marketing'!$D38:$O38)","v":{"v":3000,"d":"3,000.00"}}]
[null,"Promotions",null,{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},null,{"$f":"SUM('Budget des canaux marketing'!$D39:$O39)","v":{"v":7200,"d":"7,200.00"}}]
[null,"Remises",{"v":0.1,"d":"10.00%"},{"$f":"D3*D36*$C$40","v":{"v":7.5,"d":"7.50"}},{"v":2,"d":"2.00"},{"v":5,"d":"5.00"},{"v":15,"d":"15.00"},{"v":12,"d":"12.00"},{"v":15,"d":"15.00"},{"v":15,"d":"15.00"},{"v":18,"d":"18.00"},{"v":20,"d":"20.00"},{"v":20,"d":"20.00"},{"v":20,"d":"20.00"},{"v":20,"d":"20.00"},null,{"$f":"SUM('Budget des canaux marketing'!$D40:$O40)","v":{"v":169.5,"d":"169.50"}}]
[null,"Commission (% des ventes de l’agent)",{"v":0.1,"d":"10.00%"},{"$f":"D3*D36*$C$41","v":{"v":7.5,"d":"7.50"}},{"v":2,"d":"2.00"},{"v":5,"d":"5.00"},{"v":15,"d":"15.00"},{"v":12,"d":"12.00"},{"v":15,"d":"15.00"},{"v":15,"d":"15.00"},{"v":18,"d":"18.00"},{"v":20,"d":"20.00"},{"v":20,"d":"20.00"},{"v":20,"d":"20.00"},{"v":20,"d":"20.00"},null,{"$f":"SUM('Budget des canaux marketing'!$D41:$O41)","v":{"v":169.5,"d":"169.50"}}]
[null,"Total agent/courtier : (000) €",null,{"$f":"SUM(D37:D41)","v":{"v":915,"d":"915.00"}},{"$f":"SUM(E37:E41)","v":{"v":904,"d":"904.00"}},{"v":910,"d":"910.00"},{"v":930,"d":"930.00"},{"v":924,"d":"924.00"},{"v":930,"d":"930.00"},{"v":930,"d":"930.00"},{"v":936,"d":"936.00"},{"v":940,"d":"940.00"},{"v":940,"d":"940.00"},{"v":940,"d":"940.00"},{"v":940,"d":"940.00"},null,{"$f":"SUM(Q37:Q41)","v":{"v":11139,"d":"11,139.00"}}]
[null,"ARTICLES DISTRIBUTEURS","Taux","Mois 1","Mois 2","Mois 3","Mois 4","Mois 5","Mois 6","Mois 7","Mois 8","Mois 9","Mois 10","Mois 11","Mois 12"]
[null,"DISTRIBUTEURS (% DES VENTES TOTALES)",null,{"v":0,"d":"0%"},{"v":0,"d":"0%"},{"v":0,"d":"0%"},{"v":0,"d":"0%"},{"v":0,"d":"0%"},{"v":0.15,"d":"15%"},{"v":0.2,"d":"20%"},{"v":0.4,"d":"40%"},{"v":0.4,"d":"40%"},{"v":0.4,"d":"40%"},{"v":0.4,"d":"40%"},{"v":0.4,"d":"40%"}]
[null,"Communication",null,50,50,50,50,50,50,50,50,50,50,50,50,null,{"$f":"SUM('Budget des canaux marketing'!$D45:$O45)","v":{"v":600,"d":"600.00"}}]
[null,"Formation",null,{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},null,{"$f":"SUM(Distributeurs[[#This Row],[Mois 1]:[Mois 12]])","v":{"v":3000,"d":"3,000.00"}}]
[null,"Promotions",null,{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},null,{"$f":"SUM(Distributeurs[[#This Row],[Mois 1]:[Mois 12]])","v":{"v":7200,"d":"7,200.00"}}]
[null,"Commission/Remises (% des ventes des distributeurs)",{"v":0.15,"d":"15.00%"},{"$f":"D3*D44*$C$48","v":0},0,0,0,0,33.75,45,108,120,120,120,120,null,{"$f":"SUM(Distributeurs[[#This Row],[Mois 1]:[Mois 12]])","v":666.75}]
[null,"Total distributeurs : (000) €",null,{"$f":"SUM(D45:D48)","v":{"v":900,"d":"900.00"}},{"$f":"SUM(E45:E48)","v":{"v":900,"d":"900.00"}},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},933.75,{"v":945,"d":"945.00"},{"v":1008,"d":"1,008.00"},{"v":1020,"d":"1,020.00"},{"v":1020,"d":"1,020.00"},{"v":1020,"d":"1,020.00"},{"v":1020,"d":"1,020.00"},null,{"$f":"SUM(Q45:Q48)","v":{"v":11466.75,"d":"11,466.75"}}]
[null,"ARTICLES VENTE AU DÉTAIL","Taux","Mois 1","Mois 2","Mois 3","Mois 4","Mois 5","Mois 6","Mois 7","Mois 8","Mois 9","Mois 10","Mois 11","Mois 12"]
[null,"VENTE AU DÉTAIL (% DES VENTES TOTALES)",null,{"v":0,"d":"0%"},{"v":0,"d":"0%"},{"v":0.25,"d":"25%"},{"v":0.6,"d":"60%"},{"v":0.67,"d":"67%"},{"v":0.6,"d":"60%"},{"v":0.6,"d":"60%"},{"v":0.5,"d":"50%"},{"v":0.3,"d":"30%"},{"v":0.3,"d":"30%"},{"v":0.3,"d":"30%"},{"v":0.3,"d":"30%"}]
[null,"Communication",null,50,50,50,50,50,50,50,50,50,50,50,50]
[null,"Formation",null,{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},null,{"$f":"SUM('Budget des canaux marketing'!$D52:$O52)","v":{"v":600,"d":"600.00"}}]
[null,"Promotions",null,{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},{"v":600,"d":"600.00"},null,{"$f":"SUM('Budget des canaux marketing'!$D53:$O53)","v":{"v":3000,"d":"3,000.00"}}]
[null,"Commission/Remises (% des ventes au détail)",{"v":0.1,"d":"10.00%"},{"$f":"D3*D51*$C$55","v":0},0,12.5,90,80.4,90,90,90,60,60,60,60,null,{"$f":"SUM('Budget des canaux marketing'!$D55:$O55)","v":{"v":692.9,"d":"692.90"}}]
[null,"Total vente au détail : (000) €",null,{"$f":"SUM(D52:D55)","v":{"v":900,"d":"900.00"}},{"$f":"SUM(E52:E55)","v":{"v":900,"d":"900.00"}},{"v":912.5,"d":"912.50"},{"v":990,"d":"990.00"},{"v":980.4,"d":"980.40"},{"v":990,"d":"990.00"},{"v":990,"d":"990.00"},{"v":990,"d":"990.00"},{"v":960,"d":"960.00"},{"v":960,"d":"960.00"},{"v":960,"d":"960.00"},{"v":960,"d":"960.00"},null,{"$f":"SUM(Q53:Q55)","v":{"v":4292.9,"d":"4,292.90"}}]
[null,"ARTICLES ACQUISITION ET FIDÉLISATION DE CLIENTS","Taux","Mois 1","Mois 2","Mois 3","Mois 4","Mois 5","Mois 6","Mois 7","Mois 8","Mois 9","Mois 10","Mois 11","Mois 12"]
[null,"ACQUISITION ET FIDÉLISATION DE CLIENTS"]
[null,"Ressources humaines",null,50,50,50,50,50,50,50,50,50,50,50,50,null,{"$f":"SUM('Budget des canaux marketing'!$D59:$O59)","v":{"v":600,"d":"600.00"}}]
[null,"Communications",null,{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},null,{"$f":"SUM('Budget des canaux marketing'!$D60:$O60)","v":{"v":3000,"d":"3,000.00"}}]
[null,"Promotions/Bons",null,600,600,600,600,600,600,600,600,600,600,600,600,null,{"$f":"SUM('Budget des canaux marketing'!$D61:$O61)","v":{"v":7200,"d":"7,200.00"}}]
[null,"Total acquisition et fidélisation de clients : (000) €",null,{"$f":"SUM(D59:D61)","v":{"v":900,"d":"900.00"}},{"$f":"SUM(E59:E61)","v":{"v":900,"d":"900.00"}},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},null,{"$f":"SUM(Q59:Q61)","v":{"v":10800,"d":"10,800.00"}}]
[null,"AUTRES DÉPENSES","Taux","Mois 1","Mois 2","Mois 3","Mois 4","Mois 5","Mois 6","Mois 7","Mois 8","Mois 9","Mois 10","Mois 11","Mois 12"]
[null,"AUTRES FRAIS"]
[null,"Déplacements",null,50,50,50,50,50,50,50,50,50,50,50,50,null,{"$f":"SUM('Budget des canaux marketing'!$D65:$O65)","v":{"v":600,"d":"600.00"}}]
[null,"Infrastructure (ordinateur, téléphone, etc.)",null,{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},{"v":250,"d":"250.00"},null,{"$f":"SUM('Budget des canaux marketing'!$D66:$O66)","v":{"v":3000,"d":"3,000.00"}}]
[null,"Prise en charge des canaux",null,600,600,600,600,600,600,600,600,600,600,600,600,null,{"$f":"SUM('Budget des canaux marketing'!$D67:$O67)","v":{"v":7200,"d":"7,200.00"}}]
[null,"Total autres dépenses - (000) €",null,{"$f":"SUM(D65:D67)","v":{"v":900,"d":"900.00"}},{"$f":"SUM(E65:E67)","v":{"v":900,"d":"900.00"}},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},{"v":900,"d":"900.00"},null,{"$f":"SUM(Q65:Q67)","v":{"v":10800,"d":"10,800.00"}}]
[]
[null,"TOTAL DU BUDGET MARKETING :",null,{"$f":"SUM(D34,Agents_et_courtiers[[#Totals],[Mois 1]],Distributeurs[[#Totals],[Mois 1]],Revendeur[[#Totals],[Mois 1]],VOITURE[[#Totals],[Mois 1]],Autres_dépenses[[#Totals],[Mois 1]])","v":{"v":6354,"d":"6,354.00"}},{"$f":"SUM(Autres_dépenses[[#Totals],[Mois 2]],VOITURE[[#Totals],[Mois 2]],Revendeur[[#Totals],[Mois 2]],Distributeurs[[#Totals],[Mois 2]],Agents_et_courtiers[[#Totals],[Mois 2]],E34)","v":{"v":5785.85,"d":"5,785.85"}},{"$f":"SUM(Autres_dépenses[[#Totals],[Mois 3]],VOITURE[[#Totals],[Mois 3]],Revendeur[[#Totals],[Mois 3]],Distributeurs[[#Totals],[Mois 3]],Agents_et_courtiers[[#Totals],[Mois 3]],F34)","v":{"v":5834.4375,"d":"5,834.44"}},{"$f":"SUM(Autres_dépenses[[#Totals],[Mois 4]],VOITURE[[#Totals],[Mois 4]],Revendeur[[#Totals],[Mois 4]],Distributeurs[[#Totals],[Mois 4]],Agents_et_courtiers[[#Totals],[Mois 4]],G34)","v":{"v":5902.05,"d":"5,902.05"}},{"$f":"SUM(Autres_dépenses[[#Totals],[Mois 5]],VOITURE[[#Totals],[Mois 5]],Revendeur[[#Totals],[Mois 5]],Distributeurs[[#Totals],[Mois 5]],Agents_et_courtiers[[#Totals],[Mois 5]],H34)","v":{"v":5916.348,"d":"5,916.35"}},{"$f":"SUM(Autres_dépenses[[#Totals],[Mois 6]],VOITURE[[#Totals],[Mois 6]],Revendeur[[#Totals],[Mois 6]],Distributeurs[[#Totals],[Mois 6]],Agents_et_courtiers[[#Totals],[Mois 6]],I34)","v":{"v":5935.6875,"d":"5,935.69"}},{"$f":"SUM(Autres_dépenses[[#Totals],[Mois 7]],VOITURE[[#Totals],[Mois 7]],Revendeur[[#Totals],[Mois 7]],Distributeurs[[#Totals],[Mois 7]],Agents_et_courtiers[[#Totals],[Mois 7]],J34)","v":{"v":5976.9,"d":"5,976.90"}},{"$f":"SUM(Autres_dépenses[[#Totals],[Mois 8]],VOITURE[[#Totals],[Mois 8]],Revendeur[[#Totals],[Mois 8]],Distributeurs[[#Totals],[Mois 8]],Agents_et_courtiers[[#Totals],[Mois 8]],K34)","v":{"v":6015.84,"d":"6,015.84"}},{"$f":"SUM(Autres_dépenses[[#Totals],[Mois 9]],VOITURE[[#Totals],[Mois 9]],Revendeur[[#Totals],[Mois 9]],Distributeurs[[#Totals],[Mois 9]],Agents_et_courtiers[[#Totals],[Mois 9]],L34)","v":{"v":6031.8,"d":"6,031.80"}},{"$f":"SUM(Autres_dépenses[[#Totals],[Mois 10]],VOITURE[[#Totals],[Mois 10]],Revendeur[[#Totals],[Mois 10]],Distributeurs[[#Totals],[Mois 10]],Agents_et_courtiers[[#Totals],[Mois 10]],M34)","v":{"v":6001.8,"d":"6,001.80"}},{"$f":"SUM(Autres_dépenses[[#Totals],[Mois 11]],VOITURE[[#Totals],[Mois 11]],Revendeur[[#Totals],[Mois 11]],Distributeurs[[#Totals],[Mois 11]],Agents_et_courtiers[[#Totals],[Mois 11]],N34)","v":{"v":6056.8,"d":"6,056.80"}},{"$f":"SUM(Autres_dépenses[[#Totals],[Mois 12]],VOITURE[[#Totals],[Mois 12]],Revendeur[[#Totals],[Mois 12]],Distributeurs[[#Totals],[Mois 12]],Agents_et_courtiers[[#Totals],[Mois 12]],O34)","v":{"v":6001.8,"d":"6,001.80"}},null,{"$f":"Q72","v":{"v":0,"d":"0.00"}}]