social media

checklist

daily
Reply to incoming messages Check alerts for brand mentions and respond as needed Monitor for untagged mentions and related keywords and respond as needed Check current trending topics for language to include and avoid Schedule posts according to effective times of day: 6-10 times daily for Twitter 1-2 times daily for Facebook 1-2 times daily for TikTok	Review products and services for upcoming posts Work on original content: blogs, videos, podcasts, etc. Monitor competitor platforms for ideas, responses, trends Engage with active followers and fans 1-3 times daily for Instagram Update Instagram story 1 time daily for LinkedIn

weekly	MONTHLY
Connect with influencers in the space Check analytics and adjust scheduling and topics as needed Create and monitor weekly goals for engagement, consistency, growth Click or tap here to enter text. Check analytics for paid ads and adjust as needed	Check analytics for all platforms and consider needed adjustments to scheduling, topics Research and try a new strategy each month; flag for follow-up analytics Set goals and reminders for the next month

quarterly	annually
Review analytics quarterly and consider needed adjustment to scheduling, topics Consider strategy changes for paid and organic audiences Review new strategies—integrate winning attempts and discard those that didn’t get results	Review analytics annually and consider needed adjustment to scheduling, topics Consider strategy changes for paid and organic audiences Consider brand messaging and adjust as needed Research platform development, growth, losses