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TABLE OF CONTENTS

Introduction	2

Product/Service/Methodology	3

Key Findings	4

Key Findings #1	4

Key Findings #2	4

Key Findings #3	4

Visual Data	5

Conclusion	5

Key Takeaways	5

Introduction

In a few words, identify and address a problem and a proposed solution. You can focus on common dilemmas, new trends, changing techniques, industry comparisons, new entries to market, etc. How do you propose on solving this issue and what are your recommendations? The solution is based on a thorough examination of the problem and potential solutions.

Make sure you that you have your audience in mind when you write your white paper. Who is your audience and what are you trying to convey? Are they industry experts or is this an investment pitch to a business audience? This should help you set the tone and the correct verbiage for your paper.

Product/Service/Methodology

Describe the methods and demographics you used to obtain your data. Why did you choose the research tactics you implemented? How will this strategy inform on the topic you’re covering?

Key Findings

Key Findings #1

Research and argument

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Key Findings #2

Research and argument

Key Findings #3

Research and argument

Visual Data

Insert any data tables/charts/graphs/infographics etc.

Conclusion

Time to wrap it up. What is your conclusion? How would you synthesise all the information into something even the busiest CEO wants to read? What are the key takeaways? How does your product/service/methodology uniquely address the issues raised by your study?

Key Takeaways

Takeaway #1

Takeaway #2

Takeaway #3