{"text_format":"3","workbook":"xlsx","n_sheets":1,"sheets":["تحليل ربحية العميل"],"not_rendered":{"charts":1,"images":1,"defined_names":1},"read":"whole","date_system":"1900"}

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[{"$nulls":6}," "]
[null,"اسم الشركة"]
[null,"تحليل ربحية العميل"]
[null," تاريخ التحضير: [إدخال التاريخ]"]
[]
[null,null,"اسم المقطع 1","اسم المقطع 2","اسم المقطع 3","الإجمالي"]
[]
[null,"نشاط العميل"]
[]
[null,"عدد العملاء النشطين - بداية الفترة",5,8,8,{"$f":"SUM(C10:E10)","v":21}]
[null,"عدد من العملاء المضافين",2,4,4,{"$f":"SUM(C11:E11)","v":10}]
[null,"عدد العملاء المفقودين/المنتهية أعمالهم",1,2,2,5]
[null,"عدد العملاء النشطين - نهاية الفترة",{"$f":"C10+C11-C12","v":6},{"$f":"D10+D11-D12","v":10},10,26]
[]
[null,"تحليل الربحية"]
[]
[null,"إيرادات كل مقطع",{"v":1500000,"d":"ر.س.‏ 1,500,000.00"},{"v":1800000,"d":"ر.س.‏ 1,800,000.00"},{"v":2500000,"d":"ر.س.‏ 2,500,000.00"},{"$f":"SUM(C17:E17)","v":{"v":5800000,"d":"ر.س.‏ 5,800,000.00"}}]
[null,"الوزن",{"$f":"C17/$F$17","v":{"v":0.25862068965517243,"d":"26%"}},{"$f":"D17/$F$17","v":{"v":0.3103448275862069,"d":"31%"}},{"v":0.43103448275862066,"d":"43%"}]
[]
[null,"تكلفة المبيعات"]
[]
[null,"تكاليف الدعم والخدمة المستمرة",{"v":1000000,"d":"ر.س.‏ 1,000,000.00"},{"v":1400000,"d":"ر.س.‏ 1,400,000.00"},{"v":1400000,"d":"ر.س.‏ 1,400,000.00"},{"$f":"SUM(C22:E22)","v":{"v":3800000,"d":"ر.س.‏ 3,800,000.00"}}]
[null,"تكاليف العملاء المباشرة الأخرى",{"v":200000,"d":"ر.س.‏ 200,000.00"},{"v":100000,"d":"ر.س.‏ 100,000.00"},{"v":100000,"d":"ر.س.‏ 100,000.00"},{"$f":"SUM(C23:E23)","v":{"v":400000,"d":"ر.س.‏ 400,000.00"}}]
[null,"إجمالي تكلفة المبيعات",{"$f":"SUM(C22:C23)","v":{"v":1200000,"d":"ر.س.‏ 1,200,000.00"}},{"$f":"SUM(D22:D23)","v":{"v":1500000,"d":"ر.س.‏ 1,500,000.00"}},{"v":1500000,"d":"ر.س.‏ 1,500,000.00"},{"v":4200000,"d":"ر.س.‏ 4,200,000.00"}]
[null,"إجمالي هامش الربح",{"$f":"C17-C24","v":{"v":300000,"d":"ر.س.‏ 300,000.00"}},{"$f":"D17-D24","v":{"v":300000,"d":"ر.س.‏ 300,000.00"}},{"v":1000000,"d":"ر.س.‏ 1,000,000.00"},{"v":1600000,"d":"ر.س.‏ 1,600,000.00"}]
[null,"الوزن",{"$f":"C25/$F$25","v":{"v":0.1875,"d":"19%"}},{"$f":"D25/$F$25","v":{"v":0.1875,"d":"19%"}},{"v":0.625,"d":"63%"}]
[]
[null,"تكاليف الشراء"]
[]
[null,"الحصول المباشر على العميل",{"v":105000,"d":"ر.س.‏ 105,000.00"},{"v":120000,"d":"ر.س.‏ 120,000.00"},{"v":235000,"d":"ر.س.‏ 235,000.00"},{"$f":"SUM(C30:E30)","v":{"v":460000,"d":"ر.س.‏ 460,000.00"}}]
[null,"تسويق العميل",{"v":150000,"d":"ر.س.‏ 150,000.00"},{"v":125000,"d":"ر.س.‏ 125,000.00"},{"v":275000,"d":"ر.س.‏ 275,000.00"},{"$f":"SUM(C31:E31)","v":{"v":550000,"d":"ر.س.‏ 550,000.00"}}]
[null,"إنهاء العميل",{"v":35000,"d":"ر.س.‏ 35,000.00"},{"v":10000,"d":"ر.س.‏ 10,000.00"},{"v":140000,"d":"ر.س.‏ 140,000.00"},{"v":185000,"d":"ر.س.‏ 185,000.00"}]
[null,"إجمالي تكاليف الشراء",{"$f":"SUM(C30:C32)","v":{"v":290000,"d":"ر.س.‏ 290,000.00"}},{"$f":"SUM(D30:D32)","v":{"v":255000,"d":"ر.س.‏ 255,000.00"}},{"v":650000,"d":"ر.س.‏ 650,000.00"},{"v":1195000,"d":"ر.س.‏ 1,195,000.00"}]
[null,"ربح العملاء حسب مقطع",{"$f":"C25-C33","v":{"v":10000,"d":"ر.س.‏ 10,000.00"}},{"$f":"D25-D33","v":{"v":45000,"d":"ر.س.‏ 45,000.00"}},{"v":350000,"d":"ر.س.‏ 350,000.00"},{"v":405000,"d":"ر.س.‏ 405,000.00"}]
[null,"الوزن",{"$f":"C34/$F$34","v":{"v":0.024691358024691357,"d":"2%"}},{"$f":"D34/$F$34","v":{"v":0.1111111111111111,"d":"11%"}},{"v":0.8641975308641975,"d":"86%"}]
[]
[null,"مقاييس التلخيص لكل مقطع"]
[]
[null,"متوسط التكلفة لكل عميل تم الحصول عليه",{"$f":"C30/C11","v":{"v":52500,"d":"ر.س.‏ 52,500.00"}},{"$f":"D30/D11","v":{"v":30000,"d":"ر.س.‏ 30,000.00"}},{"v":58750,"d":"ر.س.‏ 58,750.00"},{"$f":"F30/F11","v":{"v":46000,"d":"ر.س.‏ 46,000.00"}}]
[null,"متوسط تكلفة التسويق لكل عميل نشط",{"$f":"C31/C13","v":{"v":25000,"d":"ر.س.‏ 25,000.00"}},{"$f":"D31/D13","v":{"v":12500,"d":"ر.س.‏ 12,500.00"}},{"v":27500,"d":"ر.س.‏ 27,500.00"},{"v":21153.846153846152,"d":"ر.س.‏ 21,153.85"}]
[null,"متوسط التكلفة لكل عميل تم إنهاء عمله",{"$f":"C32/C12","v":{"v":35000,"d":"ر.س.‏ 35,000.00"}},{"$f":"D32/D12","v":{"v":5000,"d":"ر.س.‏ 5,000.00"}},{"v":70000,"d":"ر.س.‏ 70,000.00"},{"v":37000,"d":"ر.س.‏ 37,000.00"}]
[null,"متوسط الربح (الخسارة) لكل عميل",{"$f":"C34/C13","v":{"v":1666.6666666666667,"d":"ر.س.‏ 1,666.67"}},{"$f":"D34/D13","v":{"v":4500,"d":"ر.س.‏ 4,500.00"}},{"v":35000,"d":"ر.س.‏ 35,000.00"},{"v":15576.923076923076,"d":"ر.س.‏ 15,576.92"}]